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With Shops, Facebook is accelerating in the e-commerce

So that the epidemic of coronavirus has forced many shops physical to close their doors and that online purchases have skyrocketed, Facebook wants to take advantage of the timing. During a video conference call, CEO Mark Zuckerberg unveiled yesterday Shops, a free feature that will allow them to create a sort of custom storefront, to showcase their products and facilitate sales. "Even if you can't physically open your store or restaurant, you can still take online orders and send them to clients", he summarized. "We see a lot of small companies that begin on the internet so that they had no presence before."

This announcement comes as Facebook has released a few days ago a study of 86 000 business leaders and employees. It indicates that 31% of small companies in the United States had to cease their activity, and that a further 11% expected to go bankrupt in three months if the situation remains the same. Shops could be a lifesaver for a lot of shops, and a transaction very lucrative for Facebook.

Payment on Facebook

In fact, with the measures of social distancing, Facebook finds itself in a paradoxical situation, with a strong surge of commitment, but a monetization complicated by cuts in advertising budgets of companies. However, the SMES represent the majority of advertisers of Facebook. "Our economic model is the advertising. If the stores are of value to the business, there will be more people online and we will win money like that," said Mark Zuckerberg.

SME users of Facebook Shops will have the option to pay for ads that direct consumers to their online shop, which will be the same for Facebook and Instagram, Messenger and WhatsApp. Customers will have the possibility to use a button "checkout" (payment), which already exists on Instagram and allows you to pay for his purchases without being redirected to the merchant site businesses. The goal is to remove as many barriers as possible that stand in the way of the consumer once it has identified a product, such as having to re-enter his credit card number or navigate to a website unreadable.

Shopping live and augmented reality

The CEO wanted to allay fears regarding the privacy of users by ensuring that the procurement activities would not be visible by default, even if the user can choose to share his acquisitions with his friends. However, this new tool should also allow Facebook to increase the time spent by users on its various applications, and thus collect even more data as a key engine of ad targeting very thin and very large-scale.

The social network will also work on the shopping "live", that is to say, the integration of links to products in video broadcast live. "More than 800 million people watching live videos all day on Facebook and Instagram, which many tutorials and product launches," said Mark Zuckerberg. "We're going to test this functionality very quickly." He also promised that the brand will be able to use the effects of augmented reality, already tested in the past, to give the possibility for consumers to view, for example, the rendering of sunglasses or a red lips on their face.

Facebook Shops will be gradually made available over the coming two months, millions of american companies who are already using the ecosystem of the social network. But no date international launch has yet been announced.

The editorial team conseilleLes strategies to boost its business thanks to the networks sociauxDoit we trust Facebook to protect our privacy?SujetsFacebookE-commerceÉpidémie Of Coronavirus2 commentairesIVBA REXle 20/05/2020 16:16

No thanks, I'm very well FB, and I'm not going to certainly not fatten the monster of which I do not support, nor the values or ambitions. a
Strongly that this thing disappears into the nothingness of digital.

founard pierrele 20/05/2020 at 11:17 am

no No...I prefer to buy on French sites specialized rather than in the mastodons AMZ and FCB...

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