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What is the impact Youtube has on the formation of opinion?

There is a place of longing, to the most Youtuber YouTube want gutters: The Trending Tab. This section on the home page of Youtube will almost transfigured mystical, because it promises what the Content Creator wishes to be seen. Mystically transfigured because it is not so clear is what you need to do in order to land there.

Certainly, it is a question of how often a Video in a certain period of time will be seen, therefore, how successful are other Videos of the same Content Creators in the comparison and so on. However, as the algorithm that puts one on the throne and the other not, en détail works is a trade secret of the video platform. Of course, this produces not simply Videos along these guidelines.

to Be taken advantage of established media?

And so the Youtuber complaining for a long time, that it is much harder to get a spot on the Trending Tab, as for representatives of traditional media. Ellen DeGeneres shows up, for example, on a regular basis, Jimmy Fallon, all the talk show ranks, which will be broadcast on TV and shows, in easy-to-digest particles to cut away, to be recycled on Youtube second. Regularly and millions of times to be clicked, thanks in part to the prominent placement.

to Be taken advantage of established media really to Content Creators? Youtuber Stephen, acts without a surname, and on the video platform with his channel, Coffee Break, has investigated 40'000 Videos, which were placed in the Trending Tab. The examined period: half a year, from November 2017 to June 2018. The question is: Which channels require an average of how many Video Views (ie: How often the Video was viewed), to trends and how often you can do this?

11 million Views vs. 500'000

The result is clear: The sports channel ESPN, the TV Talker DeGeneres, Fallon, Jimmy Kimmel and Stephen Colbert, but also News-in need of channels like CNN or Vox comparatively little Views and are placed often in the Trending Tab. Youtubers, however, especially the more provocative – either because they represented an unwelcome opinions or in your Videos to curse, required significantly more Views, and would show up less often on the coveted places in the sun. Paul Logan, for example, as controversial as a successful Content Creator, it takes an average of 11 million Views, to trends to ESPN, only 500'000.

In addition, Stephen takes the trouble to compare the trend at the end of Videos in the United States and in Canada. Both countries, in the Youtube terms, probably quite similar, is a more important difference: In the US, Youtube is moderated by humans, in Canada, the Moderation is automated to a large extent. The balance shows: Provocative Youtuber in the USA, much less in the Trending Tab as in Canada – the values for the established media are similar in the two countries.

The allegation is so: For classic media other Standards apply to Youtube as for the "real" Youtuber. A hefty accusation, especially because the Video can not clarify the extent to which other parameters play in the placement policy, enter: viewers loyal, long-term commitment, positive reviews of the Videos, quality standards or the time spent about. Stephen noted however, that his attempt is not simplified structure of strongly – because the Trending algorithm is transparent.

The Video raises interesting questions

And even if it is for Youtube, under the circumstances, good reasons, trusted and reliable sources other than producers, of content who often work alone or in small Teams, raises Stephen, here are interesting questions: What is the impact Youtube has on the formation of opinion? Difficult creators of the algorithm, the emergence of young, new news sources and opinion? Youtube accountability is about guilty, how it is weighted on the Videos and evaluate?

After all: Youtube Boss Susan Wojcicki has already been promised by the end of April in a Blog entry, to make the weighting in the Trending Tab in the future to be more balanced. So to come in the future, at least half of the Clips of the Youtubers, the other half goes to music Videos and traditional media. (

Created: 31.05.2019, 21:18 PM

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