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Volvo Trucks, the important thing is to impress

A spectacular video to introduce its four new trucks by putting them one on top of another, with a president at the top.
it was this idea of Volvo Trucks which to demonstrate the power and the strength of its four new vehicles, has them stacked to build a huge tower 15 meters high and a weight of 58 tons, on top of which was placed the president of the house of scandinavian, Roger Alm.

“In the field of heavy-duty vehicles, presenting a new truck that already requires a lot of resources, but they are presented four at the same time is something unique to highlight to the general headquarters – In renew the entire range of heavy trucks with cab-over-engine, Volvo Trucks has adopted a different approach”.

The new movie ( was set in the middle of the night and begins showing the tower of the truck as it was a huge monolith that shines in the distance.

Later, in the shots following, there are wolves in the foreground and in the darkness broken by the lights of the trucks we see a person driving.

While the video approaches its climax, between the special effects with smoke and lights, it reveals that the man standing on the tower truck is Roger Alm, president of Volvo Trucks.

The original video was released the day before the official launch in Europe of the range of heavy trucks with cab-over-engine which includes the models FH, FH16, FM and FMX, that are able to represent about two-thirds of the vehicles that Volvo Trucks sold.

“This launch is the biggest ever for Volvo Trucks said Roger Alm – trucks will bring great benefits for our customers, both in terms of profits, both of ability to compete for the best business and the best drivers.
filming this video for me was a very special experience, because let's say that I have a certain respect for heights. I am one with feet on the ground”.

lastly, that the video was shot at the end of 2019 in Sweden, on a test track on the outskirts of Gothenburg, home of Volvo, and both the tower truck, is a lot of stage effects are the result of installations of the real one.

”it took about a month to design and construct the tower and to ensure the driveability of it, " he explained Markus Wikström, engineer-Volvo Trucks and a member of the team who worked on the tower – essentially to make all this possible was the Volvo FMX, the robust vehicle for the shipbuilding industry that, with his new tandem by 38 tonnes, could carry the weight of the other vehicles.
But they were necessary also a speed and a stability constant, is made possible by the technology Volvo Dynamic Steering, and an experienced driver”. (m.r.)

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