With just under 40,000 units sold, the T-Roc was the Volkswagen's most sold in Italy last year, obtaining a success that brought in “the Top 10 absolute most popular models.
Now, with the new year the model of the house of Wosfsbur becomes even more of a “Born Confident” as demonstrated through an original communication campaign developed entirely in Italy, that reinterprets with irony the spirit of the first compact crossover vehicles Volkswagen.
Through this initiative, the Italian public can know the latest news 2020 in the range T-Roc, in particular in a brilliant drive 1.5 Tsi Act 150 Hp, and take a test drive in the dealerships, on the occasion of the “open door” in the program on the weekend of Saturday 25 and Sunday 26 January.
The new year also brings some changes to the interior of the range T-Roc, with new door panels and finished with brand new coatings. The compact crossover is available in the fitting Style, Business, and Advanced, with a complete set of series which provides, for example, alloy wheels, infotainment system " Composition Media with 8” display, the App-Connect, parking sensors, front and rear Park Pilot, adaptive cruise control Acc.
And then again we find the assistant to the maintenance lane Lane Assist and the monitoring system of the distance Front Assist with emergency braking, and recognition of pedestrians.
The variant Business adds automatic air conditioning Climatronic and the satellite navigation system Discover Media, while in the top of the range Advanced there are also the headlights are full led and the instrumentation is entirely digital “Active Info Display” of the new generation.
the core of The new communication campaign consists of two tv spots that see the two children embody the spirit of “Born Confident”, determined and a little bit cheeky, this crossover.
The video, broadcast on major national tv networks, show two young protagonists, who, thanks to their innate safety and resourcefulness, they manage to impress their friends by pretending so smart, such a relationship with the two owners of T-Roc.
in Addition to the television communication, the campaign also includes spots on the radio as original and humorous, in which the T-Roc comes to be in competition with the products of other product categories such as snacks, telephone companies, soft drinks, detergents, and analgesics.
With this campaign, the German manufacturer offers a promotion that allows you to get behind the wheel of the T-Roc Style 1.0 Tdi 115 Bhp at 189 euro per month with an advance of 4,000 euros (Tan 3,99%, Apr 5,08%), through the formula Project Value Volkswagen with the Value of Future Guaranteed and extended warranty of two years or 80,000 km free.
“The use of communication codes and messages advertising their other products – stress at the headquarters – highlights, with a tone deliberately paradoxical, the confidence in the own means of the T-Roc that, thanks to the design, quality and technology, Volkswagen, is not afraid to challenge the“contestants” outside its scope”. (m.r.)
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