To sell a car? It takes timing

Time is money, and, indeed, the speed plays a crucial role when it comes to closing a sale. According to data collected by enquiryMAX, the company's lead management in the automotive field, 78% of purchases made within 10 days from the first request by the client.

CarGurus – one of the main marketplace to drive at the global level – agrees with these data: the sellers, in fact, should take advantage of this period of 10 days, after which the likelihood of sales begin to decline. In these 10 days is fundamental program in the precise way in which e-mail and phone calls, to turn the undecided into buyers.

there Are three basic rules. First of all, who shows an interest should receive a thank you mail automatic invitations to new interactions, as for example to download the specifications of a model, or the financing options. In the following, we can gauge interest for a test drive with a phone call, setting always a communication friendly and informal.

secondly, you must think about how to offer a personalized service. This is the best time to earn the trust of the customer, with a service type staff. According to the same research, when a customer comes back from the dealer for the second time, not only the seller should know his name, but also that of the partners and their favorite cocktail. These details are useful or not, it does not matter: of course, there is that a communication-type surface is not enough.

Finally, respond quickly. Seem perhaps obvious, yet many retailers do not plan a communication program that is precise. The research of EnquiryMAX confirms the fact that the interested buyers, expect quick interactions, and this is not new. According to another analysis, almost half of the buyers said to be more inclined to purchase if the seller responds to your requests within an hour. 25% of buyers expect a response within 30 minutes.

The message, in short, is clear: when you want to make a major purchase such as a car (either new or used), the person who has shown interest, expect a quick response and personal. It's that easy?

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