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Three questions to Tamedias Apple expert Rafael Zeier

the departure of Jony Ive at Apple surprising?
no. This has emerged for years and has been planned in the long term, and in between the tones indicated. Temporarily the most valuable company in the world can be such a Central, well-known and the stock exchange of the relevant employees, not just from one day to the other. Ive been in the last few years, mainly to the construction of the new headquarters and largely made up of day-to-day business withdrawn.

What is the meaning of his termination for the Tech company?
This is very hard to say. Messages about an early end of Apple will certainly not be less. But Ives's influence is felt over years, since he was also involved in projects, the existence of which we know. Then, it is currently quite unclear how the cooperation of his new company, Apple will look like. Is the pure PR window-dressing or he will be able to take more influence on Apple's Design?

Who cares now ums Design at Apple, and what the customer will notice?
Here it gets a little insiderig. You should never give up much on the charts. But it is striking that the two leaders of the Hardware and Software Design are now the Chief Operating Officer, subordinate to, and not a Chief Design Officer (Ives old role). Apple is looking for maybe a new Super-Design-chief, or was promoted to the Department? As I said, you should not give to much on charts, and see what happens in the next few years. I suspect, as a customer, this is hardly noticed. Neither in the Positive nor in the Negative. To do this, such products are very much a Team performance.

Created: 28.06.2019, 14:45 PM

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