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The record Toyota: 15 million hybrid sold

From twenty-two years, the technology of electrified group Toyota conquest customers all over the world, past, today, the threshold of the fifteen million sold vehicles of this type between Lexus and Toyota.
On the Italian market were more than three hundred thousand purchasers of new model Full Hybrid Electric who have chosen so to support a mobility low-carbon, more sustainable and responsible.

“With more than 20 years experience and 15 million vehicles track sold worldwide in more than 90 countries, we have the engineering know-how, expertise, industry and, above all, a unique heritage represented by the voice of the Millions of Customers who help us with their suggestions, to produce solutions that are ever more advanced technology – said Mauro Pricey, chief executive officer of Toyota Motor Italy – it is to them that goes today, and our thanks, because without their trust, could not achieve this revolution towards the gradual electrification of drive systems, to the benefit of each of us and of future generations”.

The Toyota group has launched the technology Full Hybrid Electric for the first time in 1997, and our market came in 2000 with the Prius, which, at the time of its introduction respected already the emission limits set by Euro 4, five years ahead of schedule and then compared to the date fixed for its introduction.

toyota has also developed more than forty models with the technology Full Hybrid Electric, now in its fourth generation, touching the levels of efficiency that allow you to contribute concretely to the reduction of consumption and emissions.
To report, then, that the important studies carried out by independent research institutes, they show how the owners of the models of Full Hybrid Toyota and Lexus are able to travel to and from urban to more than 50% of the time with zero emissions.

And just as an example, the study conducted jointly by Enea and by the Center for Automotive Research and Evolution of the university of Rome Marconi on the energy efficiency of the current Yaris Hybrid in terms of actual use, has demonstrated how customers can move over a distance of 37 km in the urban and suburban in the Capital, travelling with zero emissions for 67% of the time and 40% of the space.

in practice, the technology, the Full Hybrid allows to reduce fuel consumption and CO2 emissions by up to about 30% less than engines of conventional style, a benefit to which you add an increase to the comfort thanks to the standard automatic transmission.

“with all of the 300,000 Italian customers that drive daily a Toyota or Lexus Full Hybrid, and the Institutions that have wanted to support this technological solution, we feel we provide a concrete and tangible contribution to address the urgent environmental challenges, " he added, Pricey – The Full Hybrid Electric Toyota and Lexus is now the solution more accessible, with prices aligned to those of conventional cars.
Also, since it doesn't need to be recharged from a power socket external power, is more easily used by all. A Community of people that every year in Italy, covering over 3 billion miles with a technology capable of limiting emissions of CO2 and NOx in accordance with the values of the approval pages for each model on our official website”.

last year, the Toyota group has sold around 96,000 cars, with a market share increase of 5%, and part of the credit for this result and due to the technology Full Hybrid Electric, which has reached 69% of the total sales of the Group in Italy.
With this performance, the Toyota and Lexus confirmed to be the leader in the segment of cars, electrified, with a share of 52%.

“With the technology Full Hybrid Electric we were the precursors of the process of electrification, which now involves all the car manufacturers, he concluded, " Caruccio – we will Continue to leverage on our experience to offer the best cars are always the best, along with new and innovative mobility solutions, more accessible and sustainable, as was the case in the past 20 years.
The technology Full Hybrid Electric will be the protagonist for many years, in Fact, on the strength of this wealth of technology, we are engaged in the development of all solutions electrified, including those of zero emissions (Bev/electrical and Fcev/hydrogen), and we will continue to provide our concrete contribution to mobility, high energy efficiency and low emissions. A mobility that is, above all, inclusive for all!”.

Toyota and Lexus, together with its dealers, is also continuing this year in the promotional campaign “the Hybrid” Bonus " is dedicated to the models of Full Hybrid Electric with a contribution of up to 6,500 euro for the purchase of a Toyota model, and up to 8,500 euro for a Lexus, in the face of the scrappage or trade-in of your used car.

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