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The nice success of Cameo, the platform signing custom celebrities

For decades, the holy Grail for a absolute fan was getting an autograph from his idol. With the advent of smartphones, small words and signatures scrawled in a hurry have little by little been replaced by selfies. Today, a whole new format attracted more and more people who seek a privileged relationship with their favorite star without having to move: the videos of the autograph personalized.

On Cameo, a platform founded by a former employee of LinkedIn, it is now possible to receive a "Happy birthday !" from the singer Gloria Gaynor, congratulations wedding of actress Lindsay Lohan, or even the advice of the master of martial arts Chuck Norris. In return for a sum to be fixed by the celebrities themselves, and on which the platform takes 25%, the internet users can order a short custom video on a topic of their choice.

A catalog of 30,000 stars

If a Cameo exists since 2017, his fame exploded during the confinement. According to Korii, users have spent 70 000 weekly orders in may, compared to only 9 000 in early January. On social networks, many customers have expressed their joy of having received a message of encouragement from their idol, while their morale was at its lowest during the confinement. "My university has closed down, I lost my job. In short, I felt as if I was clearly not well. I ordered a video to Patti Murin (the main role of the musical The Snow Queen), who has sent me words of encouragement. For the first time since a few days, I had a smile from ear to ear," says a student at the media Vice.

This craze is widespread to attract more and more personalities. They are now 30, 000 to offer their dedication, down from 20,000 at the beginning of the year. "I think this is greatly due to the fact that the celebrities have much more free time than they have ever had" advance Abbie Sheppard, the head of the european section of the start-up, cited by Korii. "No tour, no games, no job... We offer them a way to stay in touch with their fans, it was a way for them to bridge this gap". Some of them donate all of their winnings to charity. At an event organized by Cameo, more than 700 000 dollars were raised for the fight against the Covid-19.

A bill sometimes salt

It takes on average 40 euros for a video, but the price depends on the fame of the personalities listed on the platform. Dozens of supporting roles of film require less than ten euros, but for stars of the first plan, the money may fly away. It will be necessary to pay 184 euros for a dedication of the skateboarder Tony Hawk, 408 for the singer Akon or 690 for the rapper Snoopdog. The facilitator shemale Caitlyn Jenner is one of the most expensive Cameo, with a posted price of 2 300 euros.

A whole new feature could bring much more to the start-up: Cameo Live Experience. It allows fans to spend ten minutes with their idol, on the application of video conferencing Zoom. If all personalities have not yet joined the project, some of them are rushes on the opportunity. Jeremy Piven, mainly recognised for his role in the series Entourage, was first claimed 13 350 euros to its fans to benefit from this direct link. Derided on the social networks, it was decided, finally, to no longer offer this option.

The editorial team conseilleMasterClass turns the stars in professeursLes strategies to boost its business thanks to the networks sociauxCelebrily, the site that was selling fake autograph video influenceursSujetsStarsStart-UpRéseaux sociauxAucun comment

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