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The network will always be prude

Tumblr .com is the silly, anarchic sibling of Facebook and Twitter. This media characterization fits quite well on this Site, definitely recommend to new users immediately. Tumblr is a mix of blogging platform and social network – loved by people Facebook to narcissistic and Twitter to nerdy. Around 440 million users are registered and more than 165 billion Posts have accumulated since the Start in 2007.

especially young people, to publish all the things you will discover during your forays through the net. The Publishing of images, (short) texts and Videos is simple, and the generous dealing with third-party content belongs to the program: The Reblogging feature makes it possible to place the contributions of other users by a click of the mouse in your own Blog. The right of use for members automatically.

however, There is yet another, not really a secret recipe for success: Tumblr has tolerated up to now, pornography. There is a huge range of permissive to images and video clips. A brand characters are animated GIFs with salacious scenes. "Google any sexual activity, plus the word Tumblr, and you will find all kinds of fetishes in the picture and the sound that you imagine could", outlines the "Huffington Post" the scope of the offer.

to break The taboo celebrations

While platforms such as Facebook desperately try any kind of nudity to keep, blurred Tumblr the borders on purpose, and celebrates the breaking of taboos. The Block in China, Indonesia, Kazakhstan and Iran. But in this country, a lot of users will appreciate the ability to consume a work space-ready content without the need to explicit porn sites to visit.

founder David Karp has defended the porn content vehemently, and his Position of the Late-Night Talker Stephen Colbert, as follows, explained: "We have a clear opinion about freedom of speech and put us to the side of our users. We want to be content police, no matter how the creations of our users." He wanted to decide where to draw the border, said Karp – tasteful erotic photography or a Paparazzo snapshot of Lady Gaga's nipple.

Clean, and Frivolous disconnect

This remained the official attitude, after Yahoo bought the service in 2013 for a whopping $ 1.1 billion in cash. The former Yahoo CEO Marissa Mayer had identified a potential Problem with the advertising industry would not appreciate it, if Ads appear next to frivolous GIF-sequences. However, Mayer was convinced that the Problem by means of Targeting to avoid. Say: Clean and frivolous content will be clearly separated.

An investigation showed, however, already in 2016, the works. She has looked at the behaviour of 130 million members and found that almost a quarter (22.5 percent) consume relevant content. 29 percent of the users of porn will encounter graphic content without looking for it – this is not a successful "Containment".

But now a new, clean era for Tumblr begins: By end of week new terms of use the prohibit adult content. Only pictures of lactating women and medical nudity are still permitted. Explicit images will be tolerated, if it happened in the ums time, and the art goes. Everything else will be made next week on Private and disappears from the platform.

Apple fired process

the end of the movement has emerged. In the summer of 2016, the U.S. Telecom bought the group, Verizon, Yahoo and also Tumblr for $ 4.8 billion. Founder David Karp threw a few months after the completion of the deal, the beggar chief: The Internet had reached a crossroads, wrote Karp in his farewell memo to his Ex-colleagues. It is a new Filter has been introduced, in which the user had to explicitly Sex-content agree.

three weeks Ago, Apple is likely to have to be the last straw. The software company accused the App of the blogging service without any comment from the Store. Soon the reason was clear: On Tumblr child pornographic content had appeared.

although There are filters to prevent this. However, the comparisons with well-known photos and Videos and discover any of the materials, which are not yet recorded in the databases. The other suspect also, the new parent company had feared problems due to a new US law against human trafficking and Prostitution.

"A germ-free Playground"

The current chief, Jeff D'onofrio, explained that they had discussed the unpopular decision at length: "But there is, finally, plenty of Websites with adult content."

Many Users regret the fact that Tumblr is now clean, even if it comes as a Surprise. For the online magazine "The Verge" it fits with the General trend: "The Internet has developed in the last years of the Wild West to a germ-free Playground of the company." But Tumblr will be the u-turn as disastrous: "The Verge" compared to "Live Journal". The 2007 was a popular platform for Online diaries. You deleted it in a purge of thousands of user accounts and a user-Exodus triggered, of which you could never recover.

"- Friendly than classic porn websites"

Also Wired.com white from the Regret of many consumers, and copyright: Tumblr was "a unique, safe place for curated Videos, GIFs and pictures to sexual issues", summarized the mood. Sex workers have not used the Website, just because there was only pornography on the Site. Praise the "controlled, closed environment," there is in this or a similar Form anywhere else: "The platform is friendly and inviting as a classic porn sites, with a positive, bias-free culture."

Just as it sounds in the news portal, "Motherboard", where the loss for the lesbian, Gay, Bisexual and Transgender regrets: "This was the place, where we could find Porn that complies with us and where independent artists are making their works were allowed to offer", explained one activist. It regrets the message that remains at the end: That Sex must be something so Bad that he's on a main stream platform has no place.

(Tages-Anzeiger)

Created: 11.12.2018, 17:34 PM

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