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Samsung folding phone starts disastrously

The good news is that you do not burn. The bad news: they flicker. In the case of multiple test devices of the Samsung Galaxy Fold is already failed after a few days the Display. Samsung 2000-Euro-Smartphone – flagship-folding mobile phone, which the company is establish a new device category wanted threatens to be a Disaster.

at Least four US-American Tech journalists have problems with the Display: Dieter Bohn of The Verge, Steve Kovach of CNBC, Mark Gurman of Bloomberg and Youtuber Marques Brownlee. Bohn shows on Twitter a small bump that forms under the screen:

Kovach flickers the left side of the screen:

The Display of the test device of Gurman is on one side of the black, in the case of Brownlee, it fails completely. The problems different errors are based on: Gurman and Brownlee pulled a thin plastic layer from the screen, which they saw as a protective film. Meanwhile, Samsung has made it clear that it was an integral part of the display. He should not be removed. Gurman and Brownlee regularly tested the Smartphones – when even the most experienced Tech journalists make this mistake, must Samsung to assume that normal users picking are also on Display.

"whatever happened, it is not due to the fact that I have treated this phone is bad," writes Bohn. He and Kovach have removed the supposed protector. In the case of Bohn's test copy of a foreign body seems to be under the Display. He probably is passes through the hinge between the housing and the screen. The cause for Kovachs problems is unclear.

Samsung even specifies that the device leave at least 200'000 Times open and close without taking any damage. Who folds the phone 100 Times per day, would be, therefore, only after five years. In the case of the testers it took less than 24 hours until the Display went out.

Not less than a hoped-for Revolution

For Samsung, much is at stake. The Galaxy Fold is the first foldable mobile phone of a large manufacturer. The device has not only a technical stand-alone feature, but also a financial one: With a starting price of 2050 Swiss francs, the Galaxy Fold sets standards. The Korean company had unveiled the phone in February, and wants to revolutionize the Smartphone market.

The Display problems of the Galaxy Fold reminiscent of those of the Galaxy Note 7. Three years ago, several copies of Samsung's former top model went up in flames, or schmorten. The company had assessed the heat generation of the battery in the wrong, and in the housing there is too little space left. Finally, Samsung had to take the grade 7 fully from the trade. At the time, burned not only mobile phones, but also a lot of money: analysts expect losses of billions, in addition, the company's reputation has suffered greatly.

but It is still too early to draw comparisons to the former debacle. Whether history repeats itself depends on two factors: how the problems are widespread. Perhaps the Tester pre-series have models that had not yet passed all internal Tests. This seems unlikely, since the Galaxy Fold will be delivered in the United States next week. At least some of the test devices are functioning in accordance with the order, such as the Washington Post, and Business Insider reports.

Samsung responds with a paltry explanation

For a second, like Samsung deal with the negative experience of the Tester. According to the Note-7-Disaster, the company's experience with disasters should have PR. At the time, responded with a salami tactics: for weeks, new reports appeared. Samsung consoled me and tried to save what was no longer save to. However, the batteries of the supposedly safe replacement units fused in a row. An earlier and stronger response would have saved the company a lot of Trouble.

In the current case, the first opinion leaves open questions. You have made the media a limited number of early test equipment and "a few reports" concerning the Display, with shares of Samsung. These devices would now be checked carefully. Some testers have incorrectly removed the top protective layer of the screen, and these so damaged.

You will ensure that clients are informed that it is not a protective film handle, you can peel off at will. But it doesn't explain what caused the problems in the test devices from The Verge and CNBC. Both reporters say that they have treated the Display properly.

at the beginning of may in Switzerland

Samsung could have be warned before the test devices of the Galaxy Fold have been sent, had pointed out, some of the experts on possible problems. Immediately after the presentation in February, skeptical of reports of Tech journalists appeared that Samsung wanted to demonstrate much at once: on the one Hand, its technical Superiority, on the other hand, commercial success with a product for the masses. In March, Bloomberg and Ars Technica have reported that there is concern about how resilient the screen is.

The Galaxy Fold is a prototype for an Early-Adopter, and a device for regular users, wrote The Verge, after an early Hands-on. Samsung Marketing create a false expectation, and will inevitably disappoint users. Design Professor Patrick Thornton called the Galaxy Fold "the Homer-Simpson-car" among the Smartphones. It was a device that design inexperienced users, experienced designers, however, would never bring to market. "Some people call it ambitious. The only someone who has never designed products says. The correct name is the prototype."

Whether prototype or mass-market product: so Far, Samsung stops at the target sale start. On 3. May is supposed to be delivered in Switzerland, the first of the 2050 Swiss francs, expensive devices. Then, customers can check for themselves whether the problems of the US journalists unfortunate individual cases. (Editorial Tamedia)

Created: 18.04.2019, 17:33 PM

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