the Porsche 911 is as unique as a fingerprint. And’ the new possibility offered to customers of sports bestseller in the house, Zuffenhausen thanks to an innovative method of direct printing is developed ad hoc by the specialists of the Porsche.
The system allows you to print detailed graphics in high definition directly on the bodywork of your car. It begins with the new 911 whose customers can request the customization of the hood with a graphics based on your fingerprint and then they will be expanded the choice of graphic patterns.
The demands of this unique customization can be made to your Porsche centre (in Italy starting from march at the price of 7.689 euro), which will send notice to the consultants for the clients of Porsche Exclusive Manufaktur in Zuffenhausen.
“The Porsche customers give great importance to individuality, and there is no graphic element to be more personal to your digital footprint, " explains Alexander Fabig, vice president of Porsche Individualization and Porsche Classic – Porsche is a pioneer of personalisation and has developed this method of printing is direct together with some partners.
In particular, we are proud to have developed a product offering that is completely new, based on innovative technologies. In this has played a key role in the collaboration between experts in the different disciplines gathered within the same project team”.
With the system of direct printing is possible to reproduce the graphics, which otherwise cannot be achieved with the traditional techniques of painting and, among other things, the new technology provides a result that is far higher than the application of the films.
In practice, the operation of the system is similar to that of a inkjet printer uses a printhead to apply the paint to the components in three dimensions in an automatic way and without spraying too much.
“the possibility of controlling The individual nozzles allows you to apply in a targeted way, every drop of paint – emphasizes Christian Will, vice president of development of the production of Porsche AG – The complexity is linked to the need to coordinate three technologies: robotics (control, sensors, programming), technology application (printhead, management of the graphics) and paint technology (a process of application, paint)”.
So, for the customers who want to personalize their 911 with the method of direct printing, the specialists of the Porsche Exclusive Manufaktur removed the hood after the car was released from production.
In the meantime, the biometric data of the customer are treated in a confidential manner to ensure the respect of privacy.
All the process of creation of graphical customization sees the direct involvement of the client which can verify, as they used his / her personal data.
once completed by the robot, the customized graphics, on the surface is applied a transparent coating, and the hood is polished to meet the highest quality standards of the house and reassembled on the car. (m.r.)
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