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Peugeot Italy, a 2019 record

Peugeot Italia has just ended another record year. A success achieved on the market of passenger cars, to commercial vehicles, so much so that the market share

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Peugeot Italy, a 2019 record

Peugeot Italia has just ended another record year. A success achieved on the market of passenger cars, to commercial vehicles, so much so that the market share of the brand has risen to 5.9%, thus establishing the record of the last sixteen years, with over 124.000 units delivered (+1.6% compared to 2018).

The sub-fund vehicles increased its share compared to last year, and has surpassed 110,000 units, with a penetration of 5.7%, while the commercial vehicles of the mark of the lion have to consolidate their presence on the market reaching a share of 7.6% with over 14.200 specimens delivered to the customers.

The range of sport utility vehicles has enjoyed considerable appreciation, totaling over 54,000 sales, an increase of 5% compared to the previous record, 2018, with the 3008 in the head of the ranking of the most popular models, selected in Italy, with just under 26,000 units sold.

behind it is placed the previous-generation suv 2008 with 23.600 units followed by the largest model in the range, the large suv 5008, with almost 4,600 specimens delivered.

Great debut for the flagship brand of the lion, the new 508 in the configuration fastback (sold in February) has been the most sold among the sedans in D-segment and brand generalist, while the Station Wagon version, although it was launched in June, has already conquered the podium in his category.

as A result, one of the 508 range, intended to improve further thanks to the imminent arrival on the Italian market of new engines, a Phev, the plug-in hybrid that allow you to travel in mode, electric only for 50 miles.

Among the debuts and the bestsellers that have occurred in 2019 there were those of the new city car 208, and the compact suv 2008 models, which in past generations have amounted to over 380,000 units sold in our market.

The new 208, which is already in delivery from the last week of last year, can now count on the full availability of the product and has already gained over 7,000 Italian clients that in 10% of cases have the choice version of the 100% electric, while 2008 is coming in these days in the showrooms of Italy. (m.r.)

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