“A significant increase in exports, particularly profitable, and it is one of the pillars of the business plan of the PEACE. Our return in Russia allows us to make great progress in this area,” says Michael Lohscheller, CEO of Opel. “In the next few years and increase gradually our commitment in this Country, offering among other things a wider range of products. We plan at least one major launch per year. As in every market, our priority is to grow profitably with a high level of customer satisfaction.”
“For us it is an advantage to be able to use the plant in Kaluga to produce immediately on-site. We are happy to offer Russian customers a competitive product with high quality, which is based on the best of German engineering,” said Paul Willcox, CEO region of Eurasia.
Initially, Opel will be joined by 11 dealers in major Russian cities, including Moscow, St. Petersburg, Stavropol, Rostov, Ryazan, Tyumen or Nizhiny Novgorod. The number of them – say to the parent – will double next year and grow further in the future.
The decision to return on the Russian market – after it is abandoned during the severe economic crisis of 2015 – as part of a plan that aims to develop the brand in markets in europe and the rest of the world. The goal is to generate 10 percent of total sales of Opel outside of the main european markets from the mid-twenties.
To achieve this result, the brand is reinforcing its presence in those foreign markets in Asia, Africa and South America where it is already present and will enter into over 20 new Countries by 2022. Opel will start, for example, to export vehicles in Colombia and Ecuador, from next year.
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