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Like Facebook, the 10-Year-could use the Challenge

Who uses Facebook, Twitter or Instagram, the latest Trend is to have already noticed: the #10YearChallenge. The social media are being flooded by images with the Hashtag. Millions of users have already joined, including many Celebrities. In principle, it's just a matter to make a picture of yourself from the year 2009, in addition to a current. Sounds harmless – but only in the first Moment.

What if Facebook would have launched the Challenge to life, to train new Algorithms for its facial recognition? This question is raised First of all the technology consultant Kate O'neill. "Ten years ago, I would have participated probably. Today, I wonder how all these data could quantities to be evaluated," she wrote on Twitter.

The entry has triggered a wide discussion in the social media. Most of these images had been anyway to upload on Facebook, say some commentators. Yes, in part the meet, said O'neill in an article in the magazine "Wired". But the effort for Facebook to collect the images yourself, would be much greater. A number of users have uploaded, for example, a photo of yourself or the same photo assigned to it several times over the years, which make it difficult, it's a date.

the 10-Year Challenge to supply the users of everything. You can feed Facebook with a large data set of carefully curated images. Many give additional personal information to the site, and the context of the price, in which the image is formed. For the company, it would be so much easier to analyze the data.

"The 10-Year Challenge has started by itself, without our involvement."Facebook

Other experts, Neill believe like O’that on this theory might be something to it. "The Challenge provides Facebook a perfect Foundation for Machine Learning", for example, said the Marketing Professor Amy Webb to CBS News. The company to get the opportunity, its systems, better face detection, to teach and habituate.

Where the Trend has its origin, cannot be exactly traced back. Facebook was in any case urged involvement in the matter to deny. "The 10-Year-Challenge is a user-generated Meme that started by itself, without our participation. It is only a Testament to the Fun, the people on Facebook," wrote the company in a statement.

Even though Facebook should not have orchestrated the Challenge itself – the company uses for years, facial recognition Software, to generate user data. Among other things, for its Smart-Home-devices "Portal", launched it in October. The recorded data would not be collected for advertising purposes, to the insured at the time, Facebook, just to to the Tech-Portal "Recode" to give that user data could be used for advertising.

"Regardless of the origin, or the Intention behind the current Challenge we all need to be smarter in dealing with the data we share and create," says O'neill. It is for example conceivable that the could be Older one day is a factor in the evaluation of insurance and health insurance. "Someone who ages faster than others, would then be asked, perhaps stronger to pay or dismissed." The technology consultant recommends, therefore, to all, to deal more effectively with the consequences of such interactions, and not every Trend is blind to race.

(editing Tamedia)

Created: 17.01.2019, 20:39 PM

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