How to Tinder and applications meeting adapt to the post-Covid

So that the containment measures put in place to curb the spread of the Covid-19 are progressively lifted, this is the time of the balance sheet for applications meeting, some of which have experienced a usage spike the past few months.

Game Group, which publishes several applications whose meeting Tinder, Meetic and OkCupid, noted a 27% increase in messages sent during the month of April. This figure even reaches up to 35% for users under the age of 30 years.

"Since the beginning of the epidemic, we have seen an increase in the activity of our users, on all our applications and in the world", has detailed a Match Group in its letter to shareholders. "On Tinder, it is at the height of the crisis that the use was more important." A success due in part to the easing of the terms of use of Tinder, which has made it free for the containment function that allows you to explore profiles in other cities than his own.

to Allow the meetings to large remote

According to the company, the free service Passport, until now reserved for the 6 million paying users of Tinder, has allowed for the virtual meeting of 175 million people. The upcoming arrival of a "global mode", which will be free, will allow all users of Tinder to meet people at the other end of the world.

Even balance-at Happn, the concept, which proposes that two people who are cross to find themselves offered few prospects in confinement time. To remedy this, it has broadened the search radius of profiles up to 90 kilometres. Result: a 20% increase in written exchanges compared to usual according to the company, which claims 90 million users worldwide, including 6 million in France. This last explains this increase by "envy, for singles, opening to the outside world and meet new people, even if the amount must be virtual".

adaptations radical for applications that like to present themselves as mere entremetteuses, intermediate steps before a physical meeting. But these latter, conscious that the rules of distancing social put in place during the containment were not exercised with this last one, foresee a future where the meetings on the internet will be much more to stay there. Where there is a greater need for communication tools more rich.

appointments in video

evidenced By the cascade of announcements in recent weeks for the functionality of video chat. It is Once, an application that offers 3 million users in France, which started the ball rolling in march. "Without the possibility to meet all of the following, the video is an option that is meant to respond to the exceptional situation that we live while protecting users," said the company. A month later, 10 000 video meetings have been held on the application, one of 11 hours between two Parisians.

In may, it is Tinder that announced in turn a tool for video chat integrated in the application. "We had to adapt the way in which our users utilize our products, explained Game Group. Many of them prefer the meetings by phone or video." This feature, which has already been integrated into Plenty of Fish, another application of Game Group, must be tested in June and will be free of charge.

Happn, to him, will pay the video after the first few minutes, but will offer free of charge to the test in a first time. The application will be integrating this option from the month of June. According to it, 54% of its users are planning a first date-you in video. "In the coming years, we will be able to go for a walk with his 'date' in a virtual way, thanks to augmented reality, in the place of his dreams", imagine even its CEO Didier Rappaport.

The editorial team conseilleComment applications meeting adapt to the distancing socialeConfinement: these singles finally released from the injunction to be coupleTinder cancels his series interactive Swipe Night because of coronavirusSujetsMatch GroupTinderCovid-19HappnOnce4 commentairesrom3791le 21/05/2020 18:51

and then we will have a small intimate relationship by the Teams, looking at each other through the screen of the smartphone ...ouha what a walk ..;thin more battery ..;we are going to do otherwise strips n... seriously pays someone to write his aneries ..
the person has actions Tinder or what ?

Antipourle 21/05/2020 08:13

A mad world, where more and more people live completely disconnected from reality.

ClémRle 21/05/2020 at 06:53 pm

The summit of the pathetic.

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