You do not need to know Stacy Spikes here in Germany. In the USA, but he is the one who shifted the already suffering cinema industry a few years ago, another low blow. He co-founded Ticket flat rate for a movie pass promises to their customers for a small monthly amount for a certain number of cinema tickets. Bear the brunt of the cinema operator.
With a new Start-up called Preshow forges Spikes, boots with movie pass now, but already a further nail in the coffin. The idea is relatively simple. Who is looking at on his phone or Computer via an App in 20 minutes of advertising, you get a cinema ticket. Free consumer by the consumption of consumer incentives.
If a trend expert in numerous media conferences called the attention economy talk, it remains a fact usually unmentioned: This way of doing business is no longer just a theory, but exists in a number of cases, long as a solid barter. Attention is not an abstract value, but an exact taxierbare currency.
Quite new, the concept is not, of course. There are dozens of Apps like Slidejoy, or Fronto, the reward for some time the attention of their users with cash. For example, by each Time, before you can unlock the Smartphone, an advertising spot is running. Is paid by Amazon vouchers or Paypal-Bank Transfer. In fact, there are always news articles with Headings, the promise, that it could only be by Watching advertising realm.
Ridiculously low income
What remains mostly unmentioned, is that the income is ridiculously low. More than a few dozen euros in the year did not earn. Also on the video streaming platform Twitch by the Reputation of advertising its own currency called Bits generate. For each consumed commercial users can get about two to five of these Bits, their value about one US Cent. Even in many supposedly free, mobile phone only play the one can be successful in a high frequency of advertising spots can endure.
at Least from the point of view of the marketers have all of these Apps, however, a blemish. Just because advertising is running on the user's terminal, doesn't mean that he gives the Goings-on on his screen. Here is feature of the Preshow comes to the alone in the game. Through the use of a facial recognition software to ensure that the user is looking. When the System detects that the eyes are not directed exactly at the Display, pausing the display. Only those who 20 minutes, gets his little reward. A scenario like something out of a dystopian Science Fiction novel.
the founder of Spikes is sure that he can prevent the use of the technology that the users of his App. The interest of potential investors is huge. The money he wants to collect on the Crowdfunding platform Kickstarter. Still the campaign is running, the target is exceeded already killed four times.
to offer Since then, mobile phone manufacturers face recognition in their devices, there have been cases where it was sufficient to keep a photo of the user in front of the Smartphone camera to unlock the device. Privacy advocates warn of such systems, but now they could be exceptionally useful. Wouldn't it be nice, could also be the new App with this Trick trick? Would the monitoring system, simply a Video. All the attention fizzles out, and there are only cameras, the screens, staring.