For Vine, we will call the Byte: another competitor for the challenge to TikTok

YOU log on in a few seconds, either by logging in with Apple or Google (not Facebook), you choose a user name, you add wanting a photo and zap, like magic is projected into a stream of microvideo that is very reminiscent of that of TikTok. Not only because it runs by doing a “swipe” to the top, there are the usual hearts, the opportunity to comment on (or even share), and follow users, but because the principle is the same: to focus on the short clips that run in a loop. Fun, nonsense, music, sports, animals, starring: the usual, there is a little bit of everything. And a section of “Discover” in which to locate that which goes out of fashion, the trends, the latest uploads, or browse for sections: “Comedy”, “Animation”, “Pets”, “Chill”, “Art”, " Experimental”, “Gaming” “Wierd” and so on, through “Sports”, “Travel” and “Beauty”.

it Is called a Byte, is a bit the heir of the Vine, because in the planning we thought Dom Hoffman , that in June 2012, together with Rus Yusupov and Colin Kroll (who died in 2018), he unmasked the app microvideo that, perhaps a little too ahead of its time, ushered in the experimentation in the field with the microclip from six seconds. Purchased a few months later by Twitter, it would have been closed without too many explanations at the end of 2016. By then Hoffman, who had left the Vine immediately after the acquisition by part of the social of the bird, has made certain to give him new life, in line with the taste and the needs of the times, which in the meantime have changed in depth. It took a bit of time, blew the appointment of 2019, but it has finally arrived: Byte is available on iOS and Android after a period of beta and promises very well. The ingredients are there (almost) all: speed, fun, elements of gamification that now users, young people, and no, know at your fingertips. You will need to grasp the force of impact and the ability to grow in quick time, that will depend very much also by the endorsement of important, from the arrival of celebrities, and so on.

At the beginning, so as not to leave too many doubts about the heritage he carried, Hoffmann had called V2. Later the app was ribattezata Bytes, in a curious coincidence, and overlap with the name of the chinese giant behind TikTok, ByteDance. On the other hand there is no doubt: the competition is exactly the platform over one billion users, mostly teens, who at the sound of a lip sync, sketch, or simple video has triggered deadly phenomena of microdivismo and gave the final blow to the old generation of social media. Taking the road that had been open from the Vine and moving away from platforms that are more traditional, and even Instagram or Snapchat. And so potential with an active display even Mark Zuckerberg who in a thousand ways it is trying to replicate the dynamics of winning, for example with the app Period. But Dubsmash to Thriller going for the Firework, many are trying to undermine the dominance of the chinese, to be honest, without great success.

orphans of the Vine, there are still many in circulation, but, above all, a new audience of teenagers ready to jump on platforms that are put at the centre of the short video (also in this case, the duration is 6 seconds, maybe a bit short against the minute made available by TikTok), the challenges, the duets were therefore available to another virtual place. You have to understand if you will be offered an opportunity. Bytes, this is certainly a mechanism that can help to grow, has promised that he will pay the creator the most prolific: in the case of introducing advertising, in fact, will also launch a mechanism of “revenue sharing”, sharing of gains. So, at least, has guaranteed Hoffman in an interview with TechCrunch. In terms of attractiveness, however, there are still some ingredients for today's fundamental in these platforms, from the filters to the augmented reality to the effects of the transition up to other features. It is not even said that they can get, in view of the nature a bit more “wild” of the social. But, again, TikTok and the company does not pay, while Bytes promises to put something on the plate: just?

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