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Facebook tackles Zoom and video conferencing professional

The giant of social networks, Facebook is still a small player in the services of telework. Nevertheless, its solution, called Workplace, is becoming more and more paying users, or 5 million at the end of march, compared to $ 3 million in October last year, announced the group this Thursday, at the same time that it extends to companies its video conferencing service for individuals, Rooms, launched just a month.

"This new service allows you to gather 50 people with all the security guarantees required by professionals, that asks everyone after what happened these last few months on the market," says the Figaro, Julien Codorniou, vice-president in charge of the Workplace. The leader of the video conference, Zoom, has suffered many criticisms about the lack of security of video conferencing, some have been parasitized by hackers.

As a lot of start-ups and unicorns specialists in the SaaS (software company billed subscription) Facebook emphasizes its simplicity of use, Workplace is built on the same frame as their social network. "Not less than 3 billion people know, therefore, serve as a Workplace," boasts Julien Codorniou.

Price, "democratic"

To invest in the market, Facebook is not far from price. Its basic offering is free, the entrance of the range to $ 4 (3,60 euros) per user, and offers the most complete is charged usd 8 (7,27 euro). It is less expensive than Google. In addition to a free version, the search engine offers three tariffs for Google Suite, to 4.68 euros, 9,36 € (prices already discounted in this moment) and 23 euros.

"These are not prices, but prices democratic, argues Julien Codorniou. Our offers can significantly reduce the IT budget of a company." The goal: to connect the collar to blue - which do not necessarily address email professional because it costs on average 4 to 5 dollars per employee - to white-collar employees in medium and large firms. "In the pre-world Covid-19, the software market of telecommuting was estimated at 400 million people, that is to say, the frameworks, details the French. It is estimated now at $ 2 billion employees, because it is necessary to connect now also the employees in the field."

The offer has attracted a few big French companies in recent weeks, such as Sephora or Baker. Workplace can already count among its users Danone, Kering, MyLittleParis, Sigfox, or Starbucks. "We are targeting companies that have sites around the world and use them within different languages, because we have systems of translation and captioning snapshots," added Julien Codorniou, also a member of the supervisory board of Mediawan.

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Among the GAFAM, as I have confidence in Apple. But Facebook is for me the one in whom I have the least confidence. I prefer to use, in the order, tools, Apple, Microsoft, Amazon. Then after Google. But Facebook: never.

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