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DS Automobiles, the search for the heir of the SM

fifty years after its birth, and with the desire to revive the spirit of avant-garde of an iconic model such as the SM, the DS Design Studio Paris, guided by an avant-garde spirit that never ceases to exceed the limits of creativity, has just launched a contest in order to imagine a “SM 2020”.

With a fervor of creativity relentless, a few days after the revelations of the DS 9 and DS Aero Sports Lounge, the team directed by Thierry Metroz on the adventure of a new challenge, or draw the silhouette of the “SM 2020”.

“The SM, the distinctive symbol of the body in French and the bearer of a long history of half a century – to explain to the headquarters – it remains a flagship of our car industry and the savoir-faire that still characterises today, the work of DS Automobiles. As the DS of 1955, the SM influence on the creations of DS Automobiles”.

So, the DS Design Studio Paris, driven by the desire to share this experience with fans of the famous model DS Automobiles, has presented to the public six proposals, fifty years after the presentation of the SM, which took place at the Hotel President Wilson in Geneva.

The projects developed by DS Design Studio in Paris and then in the race, in the form of a duel (with the vote of the fans), through the publication on pages Facebook and Twitter, and with the stories Instagram, DS Automobiles.

The designs winners of each duel will enter a second stage during which will be decisive in the shares on social networks and for users there will be the chance to win the lithograph designed and signed by its creator. (m.r.)

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