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Coronavirus: from offline to online, so change our consumption in a time of pandemic
From consumption offline to the online, from the initial phase of anxiety to the action. How to change the consumption, the behaviours and tendencies of citizens in a time of pandemic? It tells the story of a relationship Reply with Sonar Trend Platform, has mapped the trends and market trends, using technology to try to understand how they change and will change the habits of global consumers, starting from the observation of what happened in China in the days between the end of February and early march, after several weeks of isolation.
Thanks to a platform that analyzes millions of data and is based on two different technologies, China Beats for the chinese market and the Trends and Sonar to the western world, and in Reply he observed some of the trends the most significant time of the coronavirus. The step change most noticeable, of course, is the shift from offline to online. The pandemic and the measures to contain it have shifted consumption from the retail sales in stores to increase purchases on e-commerce channels. Grows in fact, the service of food delivery and food delivery to the home, but is also growing, for example, the online application of products for the hygiene of the home, or frightened by the virus, the demand for insurance policies of life or health.
to Grow, online purchases of products and accessories for the care of the person such as razors, hair dryers, detergents, creams, devices for massaging, but also the demand for vegetables and fresh products to cook and prepare food in the home. Rise in addition, well over 70% of requests for drugs, medicines, masks and everything that has to do with medical care.
Considerable increase of the services of online entertainment, video games, and especially services related to job from remote, the question that you are already looking at, also in Italy, where among the most downloaded app in the last period, are, for example, several systems to work from home as a Hangout, Meet Google or Google Classroom.
on The contrary, cala as possible to demand for a wide range of products and industries, from restaurants to bars, from trips to everything that is related to tourism, cinema and cultural events, and in most areas the key word to start seems to be "to reinvent themselves online", often by the use of live streaming or virtual reality.
The platform China Beats brings the example of the automotive sector: with the closure of dealers and dealerships in February 2020, in China there has been a collapse in car sales by 92%. In order to maintain interaction with consumers and presenting the public with new models, some manufacturers are launching on the virtual showrooms: with this system, in general, those who have invested in the digitisation and virtual reality are failing to contain the losses and, for example, the research online on certain goods not fall, holding high the hope of a future recovery.
The online research, always be to understand the trends, they are always at the center of the report to Reply who has tried to understand, subjectively, the initial response to the crisis situation in Europe. In general, it is evident that the people have passed from a phase of anxiety, with research on the Google, which are characterized for example by a key word about the symptoms and problems related to infection by coronavirus, a phase of "action" is made research of products such as masks or disinfectants, and another to try to contain the outbreak.
The report, finally, in a condition of extreme economic difficulty for everyone, also notes how today's situation, for example, in China, has been turned into an opportunity for some companies that provide digital services related to transport, facilities for education and for remote work or to applications for live streaming, or otherwise has resulted in a sort of "test" to understand the orientation of the fuel consumption and the mode of use of the future, in the hope that soon the pandemic in the course could be conquered. (g.t.)

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