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Bad iPhone Numbers: Three reasons why the share is rising still

"In the second quarter, broke in with the iPhone achieved group-wide sales by 17 percent to 31,05 billion dollars. This was the strongest decline since the introduction of the Smartphones ten years ago," reported the SDA this morning.

on first glance, the dramatic message has not led to Panic selling on the stock exchanges and the Apple share price even increased, has primarily three reasons:

first is now sufficiently well-known how difficult the smartphone business has become (The Plateau is reached). Customers can keep their devices every year for longer and see less and less reasons every few years to buy a new device. In addition, this development of economic factors such as currency fluctuations and global very different income levels is amplified.

Against the Background Apple has made in the last few months, some of the customers back. IPhones sold in the last few years, almost by themselves, will now also be Apple to measures, which the competition uses a long time ago: discounts, trade promotions, price reductions, and something the market schreieri scissors acquisitions and Sales in the own stores.

in fact, Apple CEO Tim Cook wants to have, as he said in a conference call with financial analysts, the first signs of a recovery in the iPhone Numbers seen. In China, the situation is improving noticeably.

Secondly is Apple, after the iPhone-Boom new. With 1.4 billion Apple devices in use worldwide, the company focuses increasingly on Services. Subscription services, such as iCloud storage, Apple Music, warranty programs, Apple News+ and, soon, Apple TV+ (TV Streaming) and Apple box (games-Abo), but also other services such as Apple Pay or for the summer, announced Apple credit card should not compensate for the decline in iPhone sales if, at the very least cushion.

quarter by quarter, reports that Apple's new Service records. The importance of Services in the meantime, for Apple as a source of revenue, this graph shows the Apple expert Jason Snell:

Even if the Apple Watch and the iPad have a very good quarter, back to you in terms of sales is already significantly behind the Services.

Third like investors, the large-scale share buyback program of Apple purchase. The Board of Directors have agreed that an additional 75 billion dollars may be invested in the program, said Tim Cook. As the "New York Times" has counted together, Apple has purchased of 2014 to the end of 2018 already shares worth 229 billion dollars.

Thus seen, its not surprising that the share price has risen after the announcement of the quarterly figures. It must not, however, surprising that the Apple chief was a traitor, despite repeated Requests from analysts nothing to future products or Services. So is more open, how (and at what price) Apple the new TV streaming service, and the games subscription will sell.

in terms of new devices and Software, it is probably only the beginning of June, exciting. Then Apple shows at the annual developer conference WWDC, the new versions of iOS, watchOS, and macOS. Well possible that on the occasion of this year's expected new Mac Pro (expected to be pretty more expensive professional Computer) is presented.

(editing Tamedia)

Created: 01.05.2019, 10:52 PM

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