the ROME - "Jorge, happy new year! I'm glad that you're well now. Thank you for sharing your story with us. Inspires us to continue to move forward. Regards, Tim". This email of thanks was written by Tim Cook , Apple's Ceo, the advertising brazilian Jorge Freire , after the latter had written on the social had discovered that she had a tachycardia thanks to the special application preinstalled - Health - on his Apple Watch. The man said he went to the hospital after receiving a warning from the device that warned of the increase of his heart rate.