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Audi, always at the top of the premium market

With 64.445 vehicles registered in the Italian market in 2019, Audi confirms for the eleventh consecutive year as the leader of the premium segment. With this flattering result, and a share in the fund that exceeds 24%, Italy is the fifth market for the sales of Audi in the world behind China, Germany, the United States and Great Britain.

According to the house of the four rings the reasons for this success are to be sought in the intrinsic characteristics in the product range as the functional design, ease of use, immediacy of access to the services, the intuitiveness in the connections to which are added the certainty of a financial investment topics from a strong social value such as safety and environmental awareness.
And as a result particularly appreciated by Italian customers and the service offered in the national preview of the delivery / collection of the car at the airports to perform maintenance on your vehicle while you travel.

In the field of intuitive connections, then, the brand from Ingolstadt has given the availability of the full range of services to Audi connect, with the information Car-to-Car and Car-to-X, and with the increasing use (40% of the clients) to the free app myAudi, which is the entry point to the digital ecosystem of the brand.
On the front of driving assistance, infotainment, and lighting packages for the Audi innovative were chosen by 45% of the customers of the A4, 60% of Q5, and by 90% of the flagship A8.

To report, then, that according to Audi the technological solutions guide for predictive, are able to impact positively in the reduction of road accidents, which is why the house has set the goal to expand beyond the current 50% of the cars, the penetration of advanced connectivity systems and driver assistance.
And assistance of adaptive driving technology, which is more processes from the Italian customers with a mix of 30% on Q2, which grows to 45% on segments, the average of A4 and A5, and extends to 75% on the top of the range.

On the economic front, thanks to the formula Audi Value, choice in Italy since 50% of the customers are private individuals, it is possible to know from the moment of purchase, the future value guaranteed for your car, historically the highest among the premium brands and with new models of plug-in hybrids, expected to grow 3% compared to the petrol versions.
the electrification of The range sees an increase (40% of mix) of the technology mild-hybrid to 12 and 48 Volts, to which is added the complete family of plug-in hybrid, and the expansion of supply-100% electric.

Entering into the details of the performance for the year just ended, the range Q, has scored a growth with respect to the 2018 onwards, reaching 47% of the mix on the total registered (Q3 and Q3 Sportback, more than 12,000 units; Q8 2.200 units).
The A6 confirms the absolute leader of the segment, with an increase of over 32% compared to the 2018 and with the Avant version that goes from 31% to 42% of the market share, while the A4 is the benchmark of the segment D premium with over 7,400 registrations (the Avant version, for the fourth consecutive year, is the station Wagon premium most loved by italians).

The compact A1 Sportback instead virtually doubled the volume compared to the previous generation, and it holds 42% share in its segment, while the A3 Sportback is record more than 11.600 units sold and 25% share in the segment.
For the house of the four rings for the 2020 opens with perspectives are positive thanks to the input of the full trade regime of strategic models such as the e-tron Sportback and e-tron 50 Four, a variant with a battery of 71 kWh, the reduced weight of 115 kg and the price of attack of 73.100 euro.

Models that strengthen the offensive electric Audi for the achievement of a strategy ad hoc that in 2025, will see the thirty vehicles to high electrification of which twenty fully electric. And, by the same date for all establishments Audi will adopt a management carbon neutral as already takes place in the factory of Brussels.
also highlight the launch of the Q3 Sportback mild-hybrid 48 Volt, the first car brand to offer this system in combination with a four-cylinder powertrain, and the renewal of the range plug-in hybrid, which will embrace so A8, Q5, Q7, A6, A3 Sportback, A7 Sportback Tfsi and.

Finally, the electrification will spread to every also the sports range, outstanding among which are the fourth generation of the RS 6 Avant and the second generation of the RS 7 Sportback, both of which feature, as the super suv RS Q8, the muscular V8 4.0 Tfsi 600 Hp mild-hybrid 48 Volt. (m.r.)

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