The annoying advertisements are the ones that are shown to users in unexpected ways, and that interfere with or even compromise the use of the functions of the smartphone. Between these ads, says Google, there are those "out of context", the developers are malicious show when the user is not using their app. Against the ads out of context, the california-based company that has developed a new approach that relies on machine learning, i.e. automatic learning, that has contributed to the elimination of these 600 app.
fraud related to advertising on mobile devices "are a challenge that takes different forms with a variety of methods, and that has the potential to harm users, advertisers and publishers," writes Google. In the context of this struggle, "we take steps against those who create the app seemingly innocuous, but which in reality violates our ad policies".
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