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Alfa Romeo is the protagonist of street art

Continue initiatives that strengthen the bond of the Alfa Romeo brand in the world of art. The brand, in fact, has just surprised his fans with a sensational work that is beyond the classic boundaries of communication-related segment automotive, to embrace an original, creative environment.

So, instead of the traditional posters, the new communication campaign by Alfa Romeo sees the creation of a real painting murals on the wall in corso Garibaldi in Milan, a location that already includes the artistic achievements of the more famous writer.

in detail, the subject represented was created with the technique of anamorphosis, which is used to create a three-dimensional effect that follows the gaze at every point of observation, with a result that is definitely amazing.

The project, named “The art is revealed in the most unexpected places”, is the fruit of the creative inspiration of the Urban Vision, a pioneer and promoter in Italy of this trend, while the mural bears the signature of the artists of the association in turin “the Circle and Drops”, a community inspired by the cultures of underground and that promotes and supports the street-art and graffiti-writing on the inside of the city of the Mole.

“Each Alfa Romeo embodies the best of the Italian genius, as well as a technical heritage, inimitable – stress at the quartier – general And the occasion of the launch of the new Giulia and the Stelvio, presented this month, has given a cue to seek a new language capable of amaze as much as the products of Alfa.
Art and beauty have always been the cornerstones of the history of Alfa Romeo: the fluid lines, harmonics, and at the same time dynamics of its cars, are the expression of the best school of Italian design.
Mechanical and emotions, mastery and performance define the Alfa Romeo and capture the looks of its cars even with the engine off”. (m.r.)

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