Did you know that over 409 million people view over 20 billion blogs pages every month?
Furthermore, 91% of B2B and 86% of B2C marketers report that their companies blog or use some other form of content marketing.
Without a blog, you are missing out on a highly effective, and cheap, way to grow your audience, engage with your customers and outshine your competition online.
Keep reading to find out five reasons why your business needs a blog.
1. To drive traffic to your site
If you struggle to drive sufficient organic traffic to your site, then a regular blog is exactly what you need. Think about all the content on your site, it is probably not refreshed often. However, by posting a daily, weekly or even monthly blog, your customers will be able to enjoy fresh and exciting content relating to your niche and your business on a consistent basis.
Plus, every time you create and publish a blog post, it is one more indexed page on your website which means more chance to be ranked high on SERPs, resulting in more organic traffic to your site.
If you need help with creating great SEO content for your blog or any other aspect of your site, www.clickintelligence.co is the place to go for all your digital marketing needs.
2. To boost social media campaigns
As well as being posted on your website, there is no reason why you cannot repurpose blogging content on your social media pages. From Facebook to Twitter, LinkedIn to Pinterest, there are so many platforms that you can use to share your blog content and grow your reach online.
Furthermore, this will save you money on your social media marketing as you will not need to create separate content that is just for social sharing.
3. To generate leads
Although you do not want your blog content to come across as too promotional, as this can be off-putting for users, you should always include a strong CTA (call to action) so that people know what to do next once they have finished reading your blog.
This could be to sign up to your email newsletter, to fill in a contact form or to browse a particular range of products or services. It is worth knowing that not all blog readers will become leads, but it is still a highly cost-effective way to drive sales and increase your conversion rate.
4. To drive long-term results
The beauty of blogging is that your posts will continue to work for you long after they have been created. Not only can you repost your most popular blogs at key times throughout the year, but the added value element of blogging means you will turn one-time only site visitors into long-lasting, loyal customers.
Blogging can also help set your business up as an expert within your niche, which further drives long-term engagement and builds trust.
5. To improve your link building campaigns
It is key when it comes to Google ranking your site on SERPs, but link building can be a challenge for many small business owners. Fortunately, blogging offers the perfect solution to this problem, making it much easier to gain relevant links through the creation of high-quality content.