His body naturally produces alcohol, he is acquitted after a drunk driving conviction
Who is David Pecker, the first key witness in Donald Trump's trial?
What does the law on the expulsion of migrants to Rwanda adopted by the British Parliament contain?
The shadow of Chinese espionage hangs over Westminster
Colorectal cancer: what to watch out for in those under 50
H5N1 virus: traces detected in pasteurized milk in the United States
What High Blood Pressure Does to Your Body (And Why It Should Be Treated)
Vaccination in France has progressed in 2023, rejoices Public Health France
The right deplores a “dismal agreement” on the end of careers at the SNCF
The United States pushes TikTok towards the exit
Air traffic controllers strike: 75% of flights canceled at Orly on Thursday, 65% at Roissy and Marseille
This is what your pay slip could look like tomorrow according to Bruno Le Maire
Sky Dome 2123, Challengers, Back to Black... Films to watch or avoid this week
The standoff between the organizers of Vieilles Charrues and the elected officials of Carhaix threatens the festival
Strasbourg inaugurates a year of celebrations and debates as World Book Capital
Kendji Girac is “out of the woods” after his gunshot wound to the chest
Skoda Kodiaq 2024: a 'beast' plug-in hybrid SUV
Tesla launches a new Model Y with 600 km of autonomy at a "more accessible price"
The 10 best-selling cars in March 2024 in Spain: sales fall due to Easter
A private jet company buys more than 100 flying cars
This is how housing prices have changed in Spain in the last decade
The home mortgage firm drops 10% in January and interest soars to 3.46%
The jewel of the Rocío de Nagüeles urbanization: a dream villa in Marbella
Rental prices grow by 7.3% in February: where does it go up and where does it go down?
Europeans: “All those who claim that we don’t need Europe are liars”, criticizes Bayrou
With the promise of a “real burst of authority”, Gabriel Attal provokes the ire of the opposition
Europeans: the schedule of debates to follow between now and June 9
Europeans: “In France, there is a left and there is a right,” assures Bellamy
These French cities that will boycott the World Cup in Qatar
NBA: the Wolves escape against the Suns, Indiana unfolds and the Clippers defeated
Real Madrid: what position will Mbappé play? The answer is known
Cycling: Quintana will appear at the Giro
Premier League: “The team has given up”, notes Mauricio Pochettino after Arsenal’s card
Did you know that over 409 million people view over 20 billion blogs pages every month?
Furthermore, 91% of B2B and 86% of B2C marketers report that their companies blog or use some other form of content marketing.
Without a blog, you are missing out on a highly effective, and cheap, way to grow your audience, engage with your customers and outshine your competition online.
Keep reading to find out five reasons why your business needs a blog.
1. To drive traffic to your site
If you struggle to drive sufficient organic traffic to your site, then a regular blog is exactly what you need. Think about all the content on your site, it is probably not refreshed often. However, by posting a daily, weekly or even monthly blog, your customers will be able to enjoy fresh and exciting content relating to your niche and your business on a consistent basis.
Plus, every time you create and publish a blog post, it is one more indexed page on your website which means more chance to be ranked high on SERPs, resulting in more organic traffic to your site.
If you need help with creating great SEO content for your blog or any other aspect of your site, www.clickintelligence.co is the place to go for all your digital marketing needs.
2. To boost social media campaigns
As well as being posted on your website, there is no reason why you cannot repurpose blogging content on your social media pages. From Facebook to Twitter, LinkedIn to Pinterest, there are so many platforms that you can use to share your blog content and grow your reach online.
Furthermore, this will save you money on your social media marketing as you will not need to create separate content that is just for social sharing.
3. To generate leads
Although you do not want your blog content to come across as too promotional, as this can be off-putting for users, you should always include a strong CTA (call to action) so that people know what to do next once they have finished reading your blog.
This could be to sign up to your email newsletter, to fill in a contact form or to browse a particular range of products or services. It is worth knowing that not all blog readers will become leads, but it is still a highly cost-effective way to drive sales and increase your conversion rate.
4. To drive long-term results
The beauty of blogging is that your posts will continue to work for you long after they have been created. Not only can you repost your most popular blogs at key times throughout the year, but the added value element of blogging means you will turn one-time only site visitors into long-lasting, loyal customers.
Blogging can also help set your business up as an expert within your niche, which further drives long-term engagement and builds trust.
5. To improve your link building campaigns
It is key when it comes to Google ranking your site on SERPs, but link building can be a challenge for many small business owners. Fortunately, blogging offers the perfect solution to this problem, making it much easier to gain relevant links through the creation of high-quality content.
