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1850, the year of the birth of the lion Peugeot


The roaring lion, the symbol of the automaker Peugeot, has ancient origins that date back to the beginning of the history of the brand when still in range of its products, the four wheels were not even on the horizon.

Here, then, is that in 1850, evden eve nakliyat the metallurgical sector of the companies Peugeot is booming and every year there are created new products.
The company was founded in 1810, focuses its production of the time on three main lines of manufactured goods, namely saws, blades and tools, available in a wide variety of objects, ranging from simple finished product of the foundry, the comprehensive tool with wood handles shaped and finished.

Also, every single instrument is offered in various shapes and sizes, and is intended to different kinds of users, from professional, to the military ones, up to ones dedicated to small domestic jobs.

all of this is accompanied by a substantial trading network for the sale of the finished products with the addition of illustrated catalogues (simply called “Album” that are real small books with paperboard covers, complete with drawings depicting every single product identified by a reference code and a precise description.

in Short, the business structure is sound and well established, business is booming, so much so that the company's shareholders are choosing a “Logo” to match the name to create a brand that certifies the production and allows at the same time an easy identification of the population still not literate.

at The end is chosen the lion, the symbol of franche-comté, the area to the south of France and close to Switzerland, where the headquarters of the family, both the facilities and the Peugeot.
however, unlike the heraldic lion rampant on the coat of arms of franche-comté, one of Peugeot is a lion profile on an arrow, as if to indicate a very specific path.

The task of the creation of the logo was entrusted to the goldsmith, that in the mid-nineteenth century, it was the only “designer” that could develop this type of project thanks to the knowledge and skills needed to play an important symbol as a trademark.
The new logo, designed in 1847 by goldsmith local Justin Blazer, made its first appearance in 1850, on the blade of the saws.

“There is a subtle similarity between the animal and the qualities of the tool produced by Peugeot – emphasize to headquarters – the lion was chosen because it represented the three main features of products manufactured by Peugeot.
The flexibility of the spine of the lion is compared to that of the blade, the speed of the latter in the cut is assimilated to the race of the animal, and the sharp teeth instead represent the strength of the products.
Today, this lion represents the pride of a brand with a long history of 210 years, and has innovated the fields in which he opened in the course of the years, both stylistic and technological, always with a great attention to the excellence, such as that shown by the new generations of the Peugeot 208, suv 2008 range and Plug-In HYbrid suv 3008 and the 508”. (m.r.)

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