A mobile app icon is a small image that represents an app on a marketplace such as Google Play or the App Store and a user's device. If you're going to create your first mobile app icon design, follow these tips. They will help you avoid mistakes that beginners can face.
It is important for a designer to pay attention to the application: after all, often users make a decision about choosing an application, guided solely by the appearance of an icon in the market. The thoughtful design of the icon immediately evokes associations with a cool application and an intuitive interface. An intrusive image, on the other hand, can play into the hands of the developer, causing distrust from the user.
Therefore, consider the following tips for creating an icon design for your application.
Do not neglect instructions
Icons cannot exist autonomously, they need a graphical shell for a specific system. It is important that the images harmoniously complement the application interface and do not look like "impostors" among the icons of other applications. At the same time, the icon must not repeat the already existing design. It must preserve its uniqueness and originality. So designing an app icon starts with reading the system manufacturer's guides and learning about grids for creating icons in Photoshop.
Understand who you are designing for
The app icon for a local company, such as a food delivery service, will be different from that of a company seeking to expand internationally. Make sure the symbols used are generic. It is important that they are equally accepted by users around the world. Otherwise, eating rice will inadvertently offend the feelings of certain inhabitants of the planet.
Keep track of the size
A drawing that looks good on a landscape sheet does not need to be transferred to 120 x 120 pixels. This point should be taken into account by everyone who is professionally engaged in the development of icon design.
Simplify your design
Minimalism is always a great idea. The more concise the design of the icon, the more likely it is to remember and become recognizable. An icon is a kind of symbol, and the simpler and clearer it is, the better.
Experiment with the background
A well-displayed icon on a light background of the market is not a guarantee that everything will be also cloudless in users' smartphones. Backgrounds on your audience's devices are much more diverse than those in the AppStore or Google Play. Therefore, do not be lazy to make sure that the image you create will look equally organic against the backgrounds of other colors. The more mobile design patterns you use during development, the more likely you are to find the optimal formula.
Don't be afraid of perspective
The original use of perspective can make a splash and make the app icon even brighter and more interesting.
Approach color responsibly
Once you start increasing the palette of colors used in your design, it will be almost impossible to stop. Therefore, it is better to limit yourself to a couple of colors immediately. Believe me, this will be enough.
Nobody wants to read a text in tiny letters, especially if it is written in an unknown language. A lot of signs on the splash screen creates a lot of problems. It is much more reasonable to limit yourself to one or two capital letters that will duplicate the name of the company, for example.
Don't duplicate the app interface
As practice shows, this is a very bad idea. With a high degree of probability, your users will not understand what is what and get confused. It would be wise to replace the elements and unique the icon.
Create functional designs
Make the icon "speaking". Users will surely appreciate your concern if you save them from reading the application description. The message cloud is the perfect solution for a messenger like WhatsApp, the lens is the familiar design for the camera, and the notebook is for taking notes.
Take a look at competitors
Feel free to research competitors' designs. Believe me, there you can find many interesting ideas that have already come to your mind. See how the functionality is played out in the design of colleagues and make sure that there is no repetition and plagiarism.