When it comes to presenting your business to potential investors or customers, you want to make sure that your presentation is engaging and holds their attention. If your presentation is boring, it will be difficult to persuade people to invest in your company or buy your product. Here are 10 tips to help you avoid making a boring sales deck.
#1: Don't Tell Sales People That They Have To Make Sales Decks
Many people are put off building sales decks because they are told, "We have to make a sales deck." It's important to remember that sales decks are an essential component of the customer purchase process. If you don't want your team members to dread sales deck creation or allocate any time towards their development, it's best not to refer to them as sales decks at all.
#2: Provide Great Sales Deck Examples For Inspiration
One of the most common mistakes is tackling sales deck creation without looking at examples for inspiration. Unfortunately, many teams fail even though they have plenty of advice on how to create compelling presentations. The key is finding engaging content that resonates with your target audience. Sales deck examples are an excellent place to start when looking for inspiration.
#3: Avoid A Sales Pitch Deck Based Solely On Information That's Easy To Find Online
The internet is packed with information, but this doesn't mean you should reference it in your sales decks. You never know where the data came from or how accurate it is. Salespeople tend to trust sales decks that are based on information they don't have access to because they assume that there was more research involved behind these presentations. This means that you'll need to conduct thorough market research if you want your sales deck to have the quality of content that potential customers expect in a Sales presentation document.
#4: Avoid A Sales Pitch Presentation That Are Based On Company Information
Now, this may seem like common sense but many Businesses make the mistake of creating their sales deck around Company information. It's important to realize that you are not selling yourself or your company; what you are selling is something different entirely. Business people will want to know about value, benefits, and how your product addresses a specific need in the marketplace. Not what Business does or how it operates internally. You'll need to emphasize customer-focused content presented in an engaging manner if you want Business people to view your presentation as valuable.
#5: Don't Get Stuck On The Last Detail Of Your Sales Deck Before Showing It To Others For Feedback
There are plenty of Businesses that spend so long refining their sales decks that they don't show them to anyone for Feedback. It's best to get feedback on your presentation when it is in its early stages. This ensures you can carry out the changes necessary to transform it into something Business people find engaging and informative. Once you have put in all the work, Business people will start to criticize every minor detail which will only lead to frustration.
#6: Avoid Putting In Extraneous Content That Doesn't Add To Your Message
You need to avoid including irrelevant content just because you think Business people expect a complete package. If your presentation isn't clear or concise then Business people won't bother reading it. You should be aiming to produce a sales deck that features content that is concise, persuasive, and value-adding. Remove anything that doesn't meet these criteria to ensure you are left with an effective message.
#7: Ensure Your Sales Deck Has Visual Content That Supports The Story You Are Telling
Many businesses fail in their presentation because they simply upload Powerpoint slides without visualizing them in any way. If the only information on your slide is text then it will look no different than one of your regular Powerpoint slides. Your audience will be looking for visually engaging presentations which contain images, data charts, and graphics. This means you'll need to create visuals that complement what you are saying in order to keep the attention of your audience throughout your presentation.
#8: Avoid Including Irrelevant Content On Your Business Proposal
You should have a clear message in mind when creating your presentation. The content you include should be relevant to your target audience and add value to your presentation. If you are unsure about the relevance of something then leave it out because including irrelevant content just says that you don't know what you're talking about. You need to create a presentation that is concise, persuasive, and value-adding which means only including information in your slides that is relevant to this aim.
#9: Ensure Your Message Is Concise And Focussed
Many Business people feel the need to fill their presentations with lots of information which leads them down a path of long wordy slides full of text. There's nothing worse than watching a presentation where the presenter is reading from their slides. Audiences appreciate concise and focussed presentations which only contain important information needed to convey your message. Your time is valuable so keep your sales deck as brief as possible.
#10: Leave Out Any Content That Doesn't Add To Your Story
You should be aiming to create an inspiring and persuasive Sales presentation that Business people want to read. The content you include in your slide should all fit into the story you are trying to tell. This means removing any content that doesn't add value or detracts from it by being irrelevant or boring. You need to ensure your presentation is presented clearly and engagingly with visuals if you hope to communicate effectively with Business people.
A boring sales deck can be a serious turn-off for potential buyers. If you’re looking to avoid this pitfall, here are 10 things that will help your content stand out and capture attention in the best way possible. We hope these tips have been helpful! To make sure you never run into any of these common mistakes again, try our free online presentation software Venngage today. You won't regret it!