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World Cup poster fuels sexism debate

at the end of December, the women in power-world Cup on the magic mountain in lower Austria. Currently, the advertising campaign for the giant slalom by 28 runs

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World Cup poster fuels sexism debate

at the end of December, the women in power-world Cup on the magic mountain in lower Austria. Currently, the advertising campaign for the giant slalom by 28 runs. December and the next day, to be held in the Slalom at full speed. She brings in the organizers, however, more negative than positive feedback.

the subject on The poster angered many observers. As a first thing that stands out to the naked woman on two boards in the eye. The Breasts of the Skier on the drawing by pop artist Christian Ludwig Attersee are obvious. This ensures not only a shake of the head.

In the social media anger about the poster made. Faika El-Nagashi, which represents the Viennese state Parliament and municipal Council, the Greens, wrote on Facebook: "I have no words about the disrespect dripping with sexism, it has managed, apparently, to a number of decision makers to make the view of the Patriarchate and a cultivated image of the woman as a stake in the landscape." "It is to feel Ashamed" she brought her frustration to the point. Athletes, both professionals and "do not desire the submission of the lords of creation".

A woman gave the green light

a political scientist and journalist Corinna. suggested with reference to the poster in writing in the same vein: "What professional skier are Extremely brave. Trained to the limit. Focused. Fighters with a bite and will to win. How professional skier inside 2018 on a officially from the Land of lower Austria, presented a poster to be displayed."

El-Nagashi raised also the question: "Is actually occurred to anyone that this picture could be used as a Motif for women's Ski race unfit?" Apparently not, because the poster was presented, according to media reports, already by the end of November officially from the Land of lower Austria and by the country's main wife, Johanna Mikl-Leitner removed. The ÖVP representative thanked at the beginning of December via Facebook, even the artist for the design.

"it's not about the art,"

In another Post. had to bear in mind that it is a question of who had designed the poster. "Artists should do what they want, and everyone has the like the art to hang. This is not about art, but to an advertising poster, commissioned by the Association and the state of lower Austria, this is the Problem."

artist Attersee responded to the sexism accusation, and declared that he did not want to show his motive, "the strength, independence and self-confidence of the women positive." "Breasts have been applied since the middle ages as an expression of the strength of the women compared to the warlike men of the world," he added.

Klaus Leistner, Secretary General of the Austrian ski Federation (ÖSV), after the fierce criticism of an opinion. In it he wrote, among other things: "It was far from us really, with this work of an important Austrian artist of the sensitivity of viewers to hurt in any way. If this is unexpected and unintended happened, we regret it sincerely."

proposal for men-poster as reaction

More sensitivity would have been expected in the choice of the subject in the year of the #MeToo debate and appropriate. In addition, the 2017 public become abuse scandal in the Austrian skiing (13 cases of possible Assault in boarding schools and in the ÖSV in the 1960s and ' 70s, were confirmed) many still present.

Gregor Barcal, who is a writer for TV and radio shows and also programs for Comedians writes, has turned in the debate, and a drawing for the men's downhill presented in Kitzbühel. His work of the Vienna sold as a "lake design".


Created: 18.12.2018, 13:30 PM

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