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The formula E remains on your own course

The formula E chose for their new advertising spot is a Scenery that is well – specially designed. Your car in the desert of Saudi Arabia. The wheels are spinning, the electric los vehicle shoots and hustles on the street, the plows through the Sand, followed by a peregrine Falcon. 320 km/h Top speed of this reach, it means that 280 km/h the car.

a Little later, Felipe Massa pushes on the radio is a "Yeah!", "Come on!". The Brazilians, in formula 1, the call of the eternal number 2 attached to and the series is trying now in the electrical, wins the Competition against the hawks. Loser in first place on the Arm of the driver.

It is the bizarre end to a bizarre Clip that has, at least at first glance have little to do with the picture, the signed formula E in the last few years. Machine to animal, the brutal engine of violence, racing in the desert – all other embodied the series.

or else

The creators went with her into the midst of the big cities and saw themselves as missionaries. They wanted to convince the population that a reasonable electric car can racers be Alternatives to unreasonable Verb that needs to change – for the good of the whole world.

Before the race in Zurich posed Sébastien Buemi in the city: In the new season, the Swiss formula-E-Pilot is flying through Bern. (Image: Keystone/Walter Bieri)

But the Sexiness was always the biggest driver. And which is defined in the case of cars commonly referred to still as much as possible performance. So scooted back and popped the cars last June in Zurich Enge with horrendous speeds on the Asphalt and had 150'000 onlookers. The message: electric cars can also.

Past the bear pit

the Swiss will be confident again this season. This starts on Saturday in Diriyya, a suburb of the Saudi capital, Riyadh. 22. June 2019, is Bern in the calendar, Zurich will be replaced. On the edge of the old town, past the bear pit, the cars will be lawn. You do now even faster than in the past.

Because Maybe you don't have it in the formula E Yes a little overkill with your advertisement, just your biggest Star is the long-time Ferrari driver Felipe Massa, but your new car, they sat in the desert with so much fanfare in the scene, because it stands for the development of their technology, power and Sexiness.

The all-new race car for the fifth season, with its aggressive lines, the disguised front and rear wheels, as well as the two-part rear wing is a great eye-catcher. But the showpiece is located under the panel. The battery that comes not from Williams, but McLaren is doing a 54 kilowatt-hours, almost twice as much. And: she's hanging in there.

No Change

for the sake of Safety were reduced, the E-Prix of around 60 to 45 minutes plus a lap, a Change to a second car for half of the race necessary. Help the Reputation of formula E, it takes her but a moment of excitement. The pilots have the option to drive through a marked Zone adjacent to the ideal line, and to secure the right to a higher level of performance. For a certain period of time, you may access then 30 HP more. The formula E in its regulations the way through the motor sport the nose of the purists are likely to hulls. Only the success is your right.

Now, your big car brands contribute even more attention. Last year, Audi entered a factory team, BMW and Nissan to follow. The Japanese replace the Renault and, thus, the new employer of the Swiss, Sébastien Buemi. Next season to push Mercedes and Porsche. That alone would be advertising enough. (Tages-Anzeiger)

Created: 12.12.2018, 12:34 PM

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