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TV2 in the game of League

the League can be on the way back on national television.

Ekstra Bladet learns that the TV2 can be a big joker, when the tv rights to the country's best superliga comes in the offer about a month's time.

At kvægtorvet, odense in Odense, they do not hurry to kill the story.

- the League is a great and important right, so of course we're looking at it when it comes in range.

- But I want, for natural reasons, not to comment on our reflections, notes, TV2's team he will play for Frederik Lauesen to Ekstra Bladet.

TV2 lost the League in 1998, when sportskanalen TVS collapsed and sent the tv rights to the country's best variety in the offer earlier than intended.

Modern Times Group - now Nordic Entertainment Group (CHRONICALLY) - struck, hijacked the League and now have more than 20 years been the benchmark rightsholder, when it's about football on tv.

the Very point that the reality will be challenged, when the organization of division 30. april sends the rights to club football in the offer applicable from the summer of 2021.

Sonderingerne has been long in the wings, and that represents some very interesting trends, which makes it likely that the rumours are true about TV2's ambitions for the premier League.

TV2 lost their grip on the national team, as Discovery Networks landed five years ago. Last year, slipped EM finals 2020 to CHRONICALLY showing the finals on TV 3+ in the community with the DR next summer.

Last TV2 had the rights to the premier League, was Ebbe Sand is still playing. Photo: Erik Kragh/Polfoto. the
Missing attractive football
this means that The TV2 lacks attractive football rights, which means a lot in relation to advertisers, as seergruppen for football is young and very sought after.

TV2 Sport has shown ambitions around the football rights at the latest, in which both the Serie A and La Liga are smoked in the shopping cart in cooperation with the Strive.

at the same time, it is worth noting that the rights the country, according to TV2's board of directors a year ago was added the previous Brøndbydirektør Herman Haraldsson and Henrik Ravn, who had the League, when he was director of SBS Discovery.

At the top strategic level in the TV2 sitting there that is people with a non-negligible experience with football and the value of the rights.

the Sport is typically an important element that affects the decisions out in the homes, when bought the tv content.

Finally, the TV2 on the streaming market with TV2 Play in tough competition with Viaplay, but also the Discovery Eurosportplayer, which, according to the Ekstra information also makes the consideration about the League highly relevant.

TV2 spent huge sums to hold on to national-soccer ball. Now, when the right finally is lost, the station the opportunity to look at the premier League.

Ends the consideration of a bid, it happens probably in cooperation with another player in the market, so TV2 weekly will send a two matches live.

the TV rights

3+, TV3, Max, TV3 Sport, Viaplay: EM 2020, Superliga, 1. Division, DBU Cup, Champions League, Premier League, Championship, FA Cup, Carabao Cup, the Bundesliga, Ligue 1, Copa America

Canal 9, 6' eren, Eurosport, Eurosport 2: Greece, WORLD cup qualifiers, european championship qualifiers, premier League, Premier League, FA Cup, Carabao Cup, Europa League

TV2, TV2 Sport, TV2 Play: the WORLD cup 2018, WORLD cup 2022, La Liga, Serie A, Æresdivisionen

DR, DR3: WORLD cup 2018, WORLD cup 2022, EM 2020 Strive: La Liga, Serie A, MLS

Xee: Premier League (from summer 2019).

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the Prices of the tv rights can explode

- I will not exclude strategic alliances, which in the future may cause the price to rise for the tv rights to the premier League, says professor and media researcher Kirsten Frandsen.

today, pay rights holders, CHRONICALLY and Discovery, a total of 400 million. kr. per year or € 1.2 billion. kr. for the tvaftale, which runs until 2021. A tv agreement that applies to the country's two best fodboldrækker - the Superliga and 1. division.

But perhaps we have not reached the top of the price level of the product.

It takes media researcher Kirsten Frandsen, who is a professor at the University of Aarhus.

ten years ago was the super League rights to a premium product, but the right has the Premier League taken over today. It does not preclude, however, that the price of the Superliga rights can develop and increase, when they will be put up soon, think Kirsten Frandsen, and justifies his point of view:

- There are several possible actors that manifest themselves on the field for sports rights.

- It is a right, you can expose on multiple platforms and at the same time appealing live sports to a different type of viewers than usually.

- In this context, I can easily see the TV2 show interest in the rights, because now they have a sports channel, TV2 Sport, as well as TV 2 Play, where they can show the matches.

- YouSee can also be a player in the market. We saw it with the Premier League rights, where they went along with the CHRONICALLY. I think certainly, we can find strategic alliances between multiple actors when the rights are soon to be sold, " explains Kirsten Frandsen.

CHRONICALLY, which owns TV3 stations, is after the professor's opinion, the pressure on the underholdningsdelen on its content, because many customers prefer Netflix and HBO, when they shall see the film.

- Here, it can be important to maintain the sports rights.

the League caters to an older audience than, for example, the Premier League. Superliga rights is also important in relation to the competition for play-customers, who also have increased significantly the last time.

CHRONICALLY have their Viaplay, Discovery has been Eurosportsplayer, while TV2 Play is also sharply on the rise.

Kirsten Frandsen points out that the sale of tv rights is a very complex entity, because it is offered in the packages. Therefore, there may come surprising alliances in the attempt to decimate the competition in relation to the future.

Ends the consideration of a bid, it happens probably in collaboration with another actor.

How are distributed the TV rights to premier-League

the Rights to the klubfodbolden from summer 2021 comes in the range from 30.

april. Typically there will be offered three kamppakker from the premier League with two matches every round and the matches from 1. division.

so Far the distribution in the premier League has been the first-and sjettevalget is offered in one package, the second-and femtevalget together and finally the third-and fjerdevalget. It will be the first officially 30. april of the same distribution is in the game this time.

The most coveted and most expensive package contains the first choice, since it guarantees the right to the round's most attractive match.

The recent tv deal was negotiated in 2014, which was made a six-year contract for 2015-2021. The first half sparked just on the other side of a billion dollars. The other half is increased to 1.2 billion.

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