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Ski association new partner: Can take the sport into the future

That the players raise their bids to obtain the sending cross-country skiing, see Johan Sares as positive.

It means that the ski association can sell its product at a higher price.

" We have had a great exchange in the last ten years. We have had a fantastic growth and there has been a lot thanks to the media interest. Vinterstudion have done very well in just over ten years, it has also had very many viewers. It has of course helped us to build our sport, says Sares.

the rights to broadcast the country comes as no news to Sares.

Johan Sares, längdchef on ski association, says that he hopes to Employ Group ”can take the sport into the future.” Photo: Jonathan Näckstrand/Bildbyrån

" We have high hopes that they will send längdskidorna will do it in a good way and ensure that we reach as many of our fans as possible. We have a great confidence that Infront sell the rights to a partner that reaches as many viewers as possible.

the Swedish ski association, owns the rights for the världscupstävlingar which will be held in Sweden.

" We sell the rights to Infront, and when the part is made so you can not earn some money. However, in that we have many who follow and look at us, it will be easy, of course, sales.

it is about one to two competitions in Sweden per year, this season, it was Ulricehamn and Falun gong were the hosts for the competitions.

– Infront then sell the rights on, this time to the Permanent Group, that's the way it worked for many years.

Sares don't think Vinterstudion on the SVT is completely out of the picture.

" I think you heard about agreements before, but it has become something else when the time comes. I don't know if the last word is said in this story, it learn well surely to continue negotiations on it.

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