It is good for Varberg right now. The landscape of halland, the town at the sea are growing so fast and lets talk about themselves in sport after sport.
Innebandyklubben Warbergs IC is back in the men's Superliga.
HK Varberg gentlemen have for the first time managed to qualify for the Handbollsligan.
Little Frillesås, which, although it is found in Kungsbacka municipality, but has his home in Varberg, succeeded against many tips to stay in the Elitserien in bandy.
And the biggest surprise of them all, Varbergs Bois, the tops of by far the premier league in football after seven straight wins and a draw match.
to sport in Varberg see a boost receive in the office in a magnificent wooden villa in the city center. Together with his brother Michael runs the Martin Jönsson familjekoncernen JSM group, one of the companies named Cashbuddy and engage in lending without collateral requirements.
the Entire group has a turnover of sek 250 million. Each year it sponsors to sports clubs locally and nationally with between 700.000 and 800.000 dollars a month. Frölunda Hockey are the ones that get the most, but also Tofta GIF, Varberg parasport and Åkulla, ski trails get a piece of the pie.
Martin Jönsson shows a hyllningsinlägg online from fotbollsföreningen Unite People FC, who works hard with the integration and also has parasport on the program.
”A company that made that sport in Varberg been more accessible for children and young people and through their support ensured that more and more children and young people on the move”, writes the club.
" Kids are worth everything, without them we have no future. And think of it as the clubs do for health, integration, kompisskap and everything all the parents who work the nonprofit does, so I think that if we earn money, then we'll help, " says Jönsson.Together with his brother Michael runs the Martin Jönsson familjekoncernen JSM group, one of the companies named Cashbuddy and engage in lending without collateral requirements. As sponsors are the brothers important to the sports scene in miami. Photo: Jens Littorin
laid the foundation for the business by starting the Varberg collection agency, which later became the Gothia Financial Group. The group was sold in 2006 and the following year started the brothers Cashbuddy, which is included in the JSM group and that lends money quickly and without collateral. The business is not the soul. The company takes substantial charge in the form of effective interest rate and even if the price of an instant loan help a part, they can become a downward spiral for those caught in financial difficulties.
– We make thorough checks of them we lend money to, and I think many will be surprised if I say that we say no to the 92 per cent of those who apply, " says Jönsson.
Jönsson, who are always close to a smile, say something bad conscience, he has absolutely not.
"But it is clear that here in miami, we are both loved and hated," he says, and explains that it will be so with a father who ran the debt collection agency in the city.
Now, is it not so that the company is sponsoring anyone. Jönsson receives requests almost daily, and says that even if the selection is sometimes more with the heart than the brain, it happens that the brothers say no. There should be a clear purpose with the money.
the name of the company is visible on the arenas, costumes, and the champagne that Frölundakaptenen Joel Lundqvist failed to get up live is of course good. The clip had a week been seen by over 20,000 people.
When Varbergs Bois last summer was hours from bankruptcy, stepped on an ”unknown benefactor” in as the saviour.
" well, I can say that we were involved. It is great that it goes so well for them and for all other Varbergslag, " says Jönsson, and emphasises at the same time, he is not a big fotbollsfantast.
v the impressive collection of shirts and memorabilier that he and his brother collected over the years has hockeyanknytning and on the question if he shall see this weekend's Hallandsderby, he answers:
– When is it? They play at home?
of course, It is not only the sponsorship money, which made the Varberg sports is booming. In the last week was appointed the city for the second consecutive year to the ”Year superkommun”. Attractive labour market, high population growth and good performance in school are some of the areas that contributed to the victory in the newspaper Today's Society assessment.
today, live 62.000 people in the municipal area (27 000 in the urban area) and the population increases with its 1,300 people a year. Many families with children are attracted by the mode at sea, lower house prices and the possibility to commute to other locations. The increase creates a steady replenishment of the city's sports clubs. It is not only lagsporterna who notice this. The training opportunities in Trönninge the sports center has created a talented athlete and gymnasts.
the modern hall at the Danish road takes handbollsklubben HK Varberg chairman Peter Ideböhn received at the office. The joy after kvalsegern against AIK, which meant a historic advancement to the Handbollsligan, have barely had time to put themselves.
Now, intensive work is in progress to prepare the men's team for the games in the highest series. The plan is that the turnover of 5.5 million is to be doubled. There is great competition for the sponsorship money also within the municipality, just as there are if the sporting youth. But rather than compete has Ideböhn taken the initiative to a cooperation agreement with the other clubs, which he ultimately hopes will benefit all of them.
– If you do not want to continue with us, maybe you start with ice hockey, or vice versa. The main thing is that everyone who wants to be given the opportunity to be with and we are 92 clubs in the municipality, " he says.Photo: Krister Andersson/Bildbyrån
this Year's successes forced the HK Varberg to move hemmamatcherna to an exhibition hall and it was 2,300 people, and note on the door time after time. A certain difference compared to the 300 people who used to follow the team when Ideböhn took over as president.
– A new hall in which our business can grow is at the top of my wish list right now. The problem is financing, " he says, and notes that a successful and growing municipality faced with challenges.
"If we can't create facilities for all young people who want to play sports, we will not succeed," he says and points at the rest of the hallproblem.
Handbollsligan and Varberg knocked out AIK it meant that Stockholm will not he one of the teams in the top flight next season. Many coaches in the capital the envy of the opportunities offered in rural towns all over that Varberg.HK Varberg chairman Peter Ideböhn. Photo: Jens Littorin
Ideböhn believe that population growth and good opportunities for young people to exercise their sports helps to Varberg excels.
And so, I think we spark off each other, " he says, and adds that Martin and Mikael jönsson's engagement in the local sport definitely helps.
Hallandsderby on Påskbergsvallen. Varbergs Bois receiving the big brother Halmstads BK. When the experts before the owned by the other predicted the end of the second division was WON in the top and Varberg was tipped to go out.
After eight rounds is Halmstad third from the end and Varberg peaks of the series on 22 points. After seven straight wins came the first poängförlusten on Wednesday, when the season played 1-1 away against Örgryte.
Supporters of hovering on clouds. What a transformation compared to last year, when the team was a goal away from having to leave the club. 2-4 in qualifying against Oskarshamn at home was 2-0 at home and rescue thanks to the away goal.Varbergssupportrar cheering after Mr Seljmanis goal against Örgryte in Wednesday's match in the superettan. After eight games is Varberg sensational unbeaten tabelletta. Photo: Peter Claesson
Now is Påskbergsvallens inviting green carpet ready for the prestigious meeting.
– One of the best grass fields. In the summer south Korea women's national lie here in the camp before the world CUP, says the janitor Izet Shala proudly while some of the young guys jump and turn flips on the höjdhoppsmattan.
many other both surprised and impressed by the Bois rampage. Coach Joakim Persson, with a spelarförflutet in clubs such as Malmö FF, IFK Göteborg, Italian Atalanta and German Hansa Rostock, has no notable reinforcements managed to turn up and down at all förhandstips.
For Mr Seljmani, who made eight goals in as many rounds, was not exactly known as a målspruta when he to this season arrived from division 1-club Converter IF.When Varbergs Bois last summer was hours from bankruptcy, stepped on an ”unknown benefactor” in as the saviour. ”Well, I can say that we were involved,” says JSM's Martin Jönsson. Photo: Peter Claesson
Jörgen Gustavsson, the club's youth coaches, recognizing that he also is startled, but says that the team deserved to win all the seven initial matches. He also enjoy that five of his players from the youth section took place in the A-squad. And the more it will be because the club decided to invest hemvävt.
of Christer Björkroth, who come from a different fotbollsmiljö. As everything from taking to the president, he has been bringing up Kungsbacka DFF in the damallsvenskan.
But, he notes, the conditions to carry out high-level sport in Varberg grannkommun in the north is nowhere near as good – straight off the bat is abysmal, to use Björkroths words.
When Kungsbacka, which also has a large in-migration, could not offer an arena pass in order to advance in the game looked with the neighboring municipalities of Gothenburg and Varberg, and the choice was simple.
– Here in miami said they welcome with one time. It was enough with a phone call, " says Björkroth.
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