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Källström, world spelreklam: There is nothing I want to stand for

It is no secret that a number of athletes doing the advertising for gaming companies. Zlatan Ibrahimovic is Bethards face, Hanna Ljungberg for the Leo Vegas, Alexander Gustafsson for the Unibet and Sarah Sjöström makes advertising for Betsson.

Sjöström has previously told about the ideas applicable to make spelreklam.

" For me is this company a partner who believes in me and that helps me in my continuation bet and I need my sponsors. I have great respect for the fact that there are people who can not manage their gambling and who ends up in a gambling addiction, and of course I hope the best for them and that they get help, but there is also a large group of people who like to play on the different results and do it at a moderate level, said Sjöström to the DN of last year.

those who say ' no ' to the gaming companies. Charlotte Kalla and Hanna Öberg is two of them and the latest in the line is now the former mittfältsgeneral Kim Källström.

The new podcast ”Our Friends” has released their second section. In the section tells Källström on why he is saying no to advertising for gaming companies.

We kept on with the gaming companies during the entire winter and there were offers on the table which was very lucrative and it was a pretty fun job. You work with football, it is well-paid, there are many trips and I felt it here we run on. But throughout the process I felt it gnawed at me, that something was wrong. Then when we got the concrete (with the bookmakers), I felt that this is not right and there is nothing I want to stand for.

Kallstrom continues:

" I think it is important to point out that everyone is different, I believe in the freedom of choice, man has the right to choose. I am not going to be any moralpolis, but for me personally flew there. This does not feel good and I don't want to be seen in that context, " he says in the podcast.

" It was gut feeling, that it didn't feel good. I often think that gut feeling is something you should follow and I have done throughout my career.

– Many people have problems and I do not want to earn money, I will not say others ' misfortune but some it is. All who play will have no problems, but many have it and I don't want to be a part of it. It is clear that it had been good money, but I felt that I can handle me anyway.

" this was a very strategic decision because I had almost cleared the calendar for several years to come. It was here that I would bet on, but it feels good and it was a good decision. But again, I want to point out that I can't say that everyone should do it like this but it suited me.

"It was a lot of money, we need not go into any totals but it was sums that had made a big difference," says Kim Källström in the podcast.

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