Johan Esk: Frida Karlsson is the ski association's gift from above

I heard that Johan Sares barely had time to land in Austria until he got the message that got him to sigh:

”Ah, but the va f-n, Calle...”

Sares is längdchef on the Swedish ski association. He had just come to the world CUP resort of Seefeld and with himself, he had concern for how it was with Stina Nilsson's injury, and Charlotte Called form.

In the welcome gift was Sares something that required more direct jobs. Calle Halfvarssons video.

Sares knew that the Norwegian skiers would be hard to beat. The first thing he had to do in Seefeld was to comment on and take measurements from a video Halfvarsson been with NRK, Norway's SVT.

When the world CUP was over could Sares live with the fact that he had received Halfvarssons different breakdowns.

He had had Frida Karlsson.

She is a living proof that it doesn't matter how small a sport is internationally when it comes to how stjärnstatusen can be nationally.

can be described in different ways.

One is that she had 18 000 followers on Instagram for his first start in the world CUP. A few days after the world CUP, she had nearly 88 000.

another is the reactions I myself noticed when I got home. It is not uncommon to more or less familiar to talk about a championship they just followed on tv. It is very unusual that so many want to talk about something that this year's world CHAMPIONSHIPS.

the Sport is shrinking in the world, but the interest just seems to grow in Sweden. Most wanted to talk about Charlotte Called the stafettsträcka and (even more) Frida Karlsson's world CUP.

Charlotte Kalla and SVT:s Vinterstudion are the two single largest causes of how längdskidåkningens part of the Swedish ski association developed economically.

In ten years, the turnover has gone from 22 million to almost 62 million at the most recent annual report. From an equity of zero to just over 41 million.

of the Swedish athletes who, according to DN-construction of the digital measurements long drawn many readers. No matter what we write about her, it is enough that we write.

Therese Alshammar was the same, True Kullur also.

On the men's side has Ibrahimovic been so. One that also has strong appeal among our readers is – Calle Halfvarsson.

The person who drew the most reading during the various world CHAMPIONSHIPS was still Frida Karlsson.

For Sares and ski association was Karlsson the best thing that could happen when Called season did not turn out as she hoped, and her future is uncertain. To be able to attract sponsors with Frida Karlsson in upcoming contract negotiations is worth gold.

For the SVT was Frida Karlsson, equally important. Who bothered to look at the Vinterstudions all shipments of Therese Johaug is superior to women and no swedes see on the men's side?

Stina Nilsson beat sensational Johaug on Saturday, Ebba Andersson has hunted in the winter, but the biggest threat in the long term is Frida Karlsson.

When her CUP had finished with a bronze at the according to cas, I asked about her football career, she was named to the elitlägret where the country's most promising players gather. Someone else asked if she could have reached the national team.

She said, not cheeky, only as a matter of course:

" I think everyone can reach a team of hard, dedicated training. You have to have discipline and be focused, but I think that I am.

I came up with a counter question:

" Can really ”all” there?

Frida Karlsson fell silent for a while. I don't know if she realized something, but ”all” can hardly reach to where she already reached. Only a few can.

And only a few young people can tackle a breakthrough as dispassionately as Frida Karlsson. Athlete Hanna Öberg could it also.

, via increased attention and major awards to cope with pressure and expectations and make success at home-the world CUP.

The fascinating thing with Hanna Öberg is her planning of the various components that will come in life as a sports star.

She expects the attention and the press and the opinions to be more in line with stjärnstatusen and planning for how she'll handle it.

The key in order to succeed as outdoor athletes in a time when media channels are more and åsiktsflödet greater. A necessity for the athlete in its core business, training and competition, mentally to be able to be on site.

For Hanna Öberg is, for example, to cope, to stand on the embankment for the last shooting and only think about the next shot. A single time during the world CUP failed Hanna Öberg with it.

the Focus disappeared, she pushed away the gold in the relay but saved the silver. When she had only a extraskott left, she was a miss from the gold would have been transformed to nothing.

together, put the shot and her lagkompisar got a world CHAMPIONSHIP medal and experience folkjublet on medaljtorget. The shot is the biggest Swedish performance during the world CUP-the winter.

Hanna Öberg concludes världscupsäsongen this weekend. It makes Frida Karlsson also.

Read more: Hanna Öberg three behind the superior Kuzmina

When last season was over thought Hanna Öberg on how she would be able to earn more on their sports and started to work with Olle Håkanson as an agent to build their brand.

Frida Karlsson need the most to think about which agent she should choose. After the world CUP began the queue of agents to grow.