Despite the fact that Swedish Television losing the rights, Helin able to send cross-country and alpine skiing in the Vinterstudion also after 2021.
" Our goal is to continue to send Vinterstudion and we have a hope to find a cooperation with the Permanent Group.
It was the money that decided and then stood the public service compete with players who Employ Group.
From season 2021-2022 lose SVT broadcasts from the world cup in cross-country and alpine skiing, it was the main ingredients in the Vinterstudion.
"We did everything went," says Jan Helin. It is so this market looks and with the Element Group, we have previously a good partnership around the world CHAMPIONSHIPS in ice hockey for men and around the the world junior CHAMPIONSHIPS.
to be able to initiate a collaboration with a Permanent Group so that Stina Nilsson, Frida Karlsson, Therese Johaug and Ebba Andersson are seen in the Vinterstudion also from the fall of 2021.
" It is my hope, then we will see how it goes. But from my perspective these negotiations changed the structure and character but I have such a hope, " says Helin.
How far SVT joined in the bidding, it's a contract over five years, to Helin did not disclose.
" It is a difficult consideration. In this case, we have done everything that is reasonable with public funds. It was a nordic bid that won and Swedish Television have to bid for Sweden, then, you can think about if we had been able to make a nordic bid, but you go into a completely different business then.
the only SVT that is losing the rights to broadcast cross-country and alpine skiing. Norwegian NRK and Finnish YLE losing the rights.
Helin mean that not even a nordic cooperation had been sufficient to get the races.
It had been able to think about, but what I understand of the levels so it is here at a completely different level, there is commercial confidentiality is also for me. Employ Group buy it here for the whole of the Nordic region. The deal with the Element shows a development that you've seen for rights to sports events for a long time where internationellas players are buying up rights over larger territories than nations.
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