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Google Pay now in Sweden to challenge the Swish
Google Pay now in Sweden – should be challenging Swish

the New payment service for users of Android or Chrome

today announced the launch of Google its payment solution Google Pay in Sweden.\\nTjänsten is said to challenge the Swish, but the question is how hard the competition gets.\\you present, namely, the few swedes that can take part of the service.

To pay with the cell phone is hardly foreign to the Swedes. Services like Apple Pay, Samsung Pay and, above all, Swish has been available for quite a while, but as of today there are sökjättens own payment service, Google Pay in Sweden.

the Service provides payment via mobile phone, both online and in physical stores and works on Android phones and via the Chrome browser on your computer.

" Over 86 per cent of swedes are already using mobile payments and the different kinds of banking services. With Google Pay, we extend the possibilities for Visa-customers to use your cell phone for easy, quick and secure payments, regardless of whether it comes to contactless payments in-store or in-app payments, " says Christina Lind, sweden director on the Show in a press release.

But the question is how much larger the possibilities actually becomes for the swedes. Just as in the other services, in addition to the Swish, it is namely the banks that have acceded to the service, writes the Swedish daily svenska Dagbladet.

Of the major banks are, so far, only Nordea has joined you, which means that anyone who has a debit card from Swedbank, SEB or Handelsbanken in the present will not be able to pay in-store with Google Pay.

in Addition to the market already dominated by the banks 'own service Swish, with its 6.5 million users, banks' cautious behavior to be due to a anxiety about losing the relationship with customers, according to SvD.

Think more banks connect soon

If clients instead to use their cards from the bank, is beginning to pay via an app from Google, risk of the banks the important relationship that ultimately provides them the opportunity to sell to customers such as mortgages and mutual funds.

A representative for Google however says to SvD that such concern is exaggerated, because the banks can integrate Google Pay in their own apps.

– some banks have their own solutions and then the experience they may not have the same pressure to join the Google Pay, but I am convinced that more banks will join in the next few months, " says Florence Diss, responsible for commercial partnerships at Google in Europe to Travel.

Here are the banks that have acceded to the Google Pay:

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