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Dark-skinned, Melbourne-winner in advertising bleached

Japan cheers. After her victory at the Australian Open on Saturday, a Japanese number one of the Tennis world rank list: Naomi Osaka for the first time.

a year Ago, ranked 72, was she already won in the fall of the darling of their countrymen, as the US Open. Then your Serena Williams spoiled with tirades against the referee, the victory celebration. In Melbourne, the 21-Year-old overcame the loss of three match balls in the second set. She shed tears and repeated in the third set, however, the victory.

Sponsor has to pull the Spot back

The big emotions, the many Japanese watched. But this time it was a miss sounds. Osaka's Sponsor, Nissin, an instant noodle group, had during the tournament, a Youtube commercial. The animated Film, part of a "Hungry to Win" series from Nissin, showed the dark-skinned Osaka with white skin and large grey-blue eyes.

the noodle manufacturer Nissin, showed the dark-skinned Naomi Osaka photo: Youtube/Kyodo

The country is longing for a sporting Size, also with a view to the 2020 Olympic games in Tokyo. The widespread prejudice against the supposedly Unjapanische. If someone is a foreigner or "Hafu" and half, then his skin has to be at least white. This is the reaction of many Japanese are not representatives of their country on the international stage. The professional Baseball, Yu Darvish, was suspended because of his Iranian father, just as hostile as Priyanka Yoshikawa, winner of the Miss World Japan competition in 2016. Her father is from Bangladesh, she was insulted on social media evil, because you have no right to represent Japan.

The wayward Nissin noodle advertising shows that it is likely to also have Naomi Osaka a hard prejudice to break through. You can appreciate Japan is happy that the tennis player plays for Nippon. Although Osaka was born in Japan, her mother comes from the island of Hokkaido, her father is from Haiti. The Grandfather banished her mother, because she had married a dark-skinned man. When Naomi was three years old, the family moved in the United States.

your Sponsor has apologized for the ad spot: It was not meant to be.

Naomi grew up in Long Island, you went through the American tennis schools and played for the US youth tournaments. Father Leonard Francois was early on a tennis careers of his daughters, Naomi's older sister, tennis Pro is also. But when he asked the US Federation to support and abblitzte, he registered Naomi also at the Japanese Association. Then a Japanese Coach saw the then 16-Year-old. "That was the beginning of a battle between Japan and the United States," writes the Japanese sports newspaper Nikkan sports – with the better end for Japan.

your Sponsor, the company, Nissin, has apologized for the bleached skin in the spot in the meantime: It was not meant to be. Discrimination takes place in Japan, often mindlessly. Like Naomi Osaka? The Athlete himself, who speaks broken Japanese, has positioned itself indirectly. Her Coach, Sascha Bajin is German, your Fitness Coach Abdul Sillah Americans with Libyan roots. To said of their origin once she was Japanese, not American, but Naomi. (Editorial Tamedia)

Created: 28.01.2019, 20:46 PM

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