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Controversial advertising in Volleyball : For money and attention

advertising on the buttocks of athletes or sportsmen is already a little weird. However, if there is something clearly Explicit is written, then that is sexist?

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Controversial advertising in Volleyball : For money and attention

advertising on the buttocks of athletes or sportsmen is already a little weird. However, if there is something clearly Explicit is written, then that is sexist? Not a few people would answer in the affirmative. Volleyball team VfB 91 Suhl in this season with its advertising on the pants-backs his players a lot of anger. On the backside of the lettering " emblazoned". The district of Schmalkalden-Meiningen as a Sponsor of the VfB advertises for his website, which extols, in turn, the benefits of the Frankish-dominated area in the southwest of Thuringia.

after the presentation of the sponsors, a wave of indignation swept over the club and the district managers. The printed word is precisely at this place is sexist and derogatory, because of the volleyball would be reduced only on their physicality. This actually goes below the belt line? The German advertising Council is examining the issue after several complaints were received.

The VfB 91 Suhl and the County to defend the advertising message, which aims to contribute to the Association € 70,000 in the year. In an interview with the newspaper "Bild"player Claudia Steger said that the team had no Problem with it, and the action to be "not objectionable" was. "It is suggestive, but certainly not sexist," says the non-party member of Parliament Peggy Greiser, the hit once for the since 2003 first-class VfB. And they said: "We are presenting ourselves here in a truly splendid regions of the body. Of course we want to provoke something.“ Again. Finally, there was already in the last season of complaints at the Suhl Po-advertising. At the time the district secured the area on the inner Buttocks with the Slogan "" – this website, the industry represents the area of the Thuringian gate. The advertising Council has been active, but not a punishable Offense.

In Volleyball, it is not easy to win enough sponsors

marketing is important in the Sport. The Toni Rieger confirmed. "Who wants to be successful, you need money. And because you have to see how to get the money together,“ says the sports Director of the SC Potsdam. The current table fifth in the Bundesliga contests on Sunday its away game against the Siebtplatzierten Suhl (start: 16 PM).

Just for women's volleyball-Bundesliga club, it was difficult to win sufficient support, said Rieger. Therefore, he could understand the coming opponent Suhl quite in his decision: "If it is lucrative and you can identify with it all, please." He also warns, "to put every word on the gold balance". He adds, as it were: "Nevertheless, it should be at certain points, such as the chest or the butt carefully checked, whether there is a certain amount of advertising may be out of place." And objectionable advertising content would have to in connection with athletes already taboo. As an example, he cites the Online sex shop "Dildo king". The had asks time at football regional division club SV Babelsberg 03, for the purpose of Jersey advertising- from the Kiezklub, there was a cancellation.

At SC Potsdam, the back of the Shorts is currently blank, because according to Toni Rieger have no Partner for expressing interest. "Fressnapf" stand there but time. "Since we had also considered whether or not this is okay. Could also be poorly absorbed,“ says Rieger. "Negative reactions, but there were none." Basically, the advertising on the butt in the women's volleyball-Bundesliga. Several clubs generate with the sale of this land revenue. When Allianz MTV Stuttgart of the Slogan "SCHARRmant", which still no one have encountered, such as MTV, the managing partner of Rainer Scharr said the "Stuttgarter Nachrichten" emblazoned around a long time.

Clear tendency in external representation

But the game with the word "charming" shows already a tendency in the external representation of the women's volley ball: The Ball is not the only decisive factor, it goes beyond the pure game, the charms of the Actors highlighted are, ultimately, also of their body. "This is just part of it," says Potsdam's Director of sport Toni Rieger. "Volleyball players are aesthetic and attractive. These are properties with which you can make for the Public.“

Therefore, the official Motto of the SCP was three years ago: "Potsdam" – beaming a smile, the game of the interior of the associated posters. Other Bundesliga clubs do more of the same. In Dresden, the calendar is for a Long time with a Mix of sporty, elegant and sexy photos of female desires.

"of Stuttgart's most beautiful Sport" offers Allianz MTV. And, "Erfurt's longest legs", at the Association's Black-and-White, as are five volleyball players in evening dresses on the advertising screens, promise. As recently Erfurt away from home against Suhl, played, was, therefore, the punch line before the Thüringen Derby: The longest legs on tour, in the magnificent region. In men's sports is something so unthinkable.

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Nantke Garrelts

at Least one is successful, especially the leaders around the VfB 91 Suhl. Your campaign ensures a lot of attention. It is unclear whether this will also lead to an increased positive Image and sponsorship funds – for a club whose intermediate game operating company volley stars Thüringen had to sign up in the recent past, equal to twice the insolvency.

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