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Company launches Ajax-kampioenenshirt in honor of ‘Appie’ Nouri, but receives considerable criticism
Eredivisie It was an emotional celebration last night at Ajax, that for the 34th time champion played in the Netherlands. The entire city bears the title of Abdelhak Nouri. The young following his departure to chelsea (22) chose special numbers 34 to Ajax this yet another title to give, but had to prematurely stop due to a brain injury. With the best intentions, wanted to merchandisebedrijf AFCA a kampioenenshirt launch in honour of the ‘Appie’, but that turned wrong.

On July 8, 2017 collapsed Nouri in during a friendly match against Werder Bremen, a cardiac arrest. He was immediately taken to the hospital, but his condition was stable. Five days later, reported Ajax, however, is that the promise of the twenties required a would end his career due to permanent brain damage. “Every day as I do in The Future cycle, I miss him,” said Donny van de Beeck on the eve of the kampioenenwedstrijd. “After his arrest I continued but about his words to think and I knew for sure that I Ajax would have to leave if we champion would be. I had to have that 34th title, tackle, everyone played by the way for Appie.”

Read also The scale goes to Amsterdam: Ajax grabs the double and crown himself for the 34th time to win a national championship

Merchandisebedrijf AFCA wanted on that trend indentation and developed a special kampioenenshirt in honor of Nouri. The company had for the image that they are on the shirt is used, however, no permission is asked from the family of the Dutch Moroccan. It was therefore AFCA, that only Ajaxkleding designs, severe criticism on him, from under the F-side, the hard core of Ajax. “We have already indicated earlier that the clothing brand AFCA too commercial has become, that we in no way wish to be associated,” was it hard on their website. “A kampioenenshirt produce a picture of the ‘Appie’ on it, without permission, to ask his family, is to schofterig for words.”

The supportersclub called further on, in order not to buy more of the company, and the sale of the shirt discontinued. They created already an own kampioenenshirt.

The criticism to the address of AFCA, that the shirts on his website propagates with ‘this is for you a common drink, was not on deaf ears. “We have immediately contacted a lawyer, Khalid Also (the spokesman of the family-Nouri), and our apologies are offered,” says AFCA-director Luigino Jonis. “The kampioenenshirt is a tribute to Nouri. From all sides you hear people about how to make a nice gesture in the direction of Abdelhak and everyone is talking about it, but we déden the just. I must admit that we have not given a thought to the used image to ask permission to the family of Nouri. It was, however, never our intention to be there to make money, because the proceeds will go entirely to the Nouri Foundation.”

Good intentions

The family-Nouri gave after the excuses and explanations from the manager of the clothing brand would like permission to use an image of Abdelhak. “We have no reason to doubt the good intentions of the AFCA,” says spokesman Also. “The proceeds of the shirtverkoop is not commercial and is going to do what Nouri stands for: social projects aimed at interaction between able-bodied and disabled children.”

The family appreciates the AFCA initiative, as well as the other tributes to Abdelhak, strongly. “The championship of Ajax is also for the family is an important theme. It is the 34th title on the 34th match day, just as the number of Nouri. The family pulls himself up to all the comments and it hits them a lot that the outside world still with them and Nouri participates’, thus Also.

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