Champions League: SRF is despite the audience loss satisfied

The Swiss Champions-League-Fans watch on Tuesdays in the tube. Since September, the Swiss television has only the right to transfer the king to class on Wednesday. Live games, Pay-TV, tele-club, and on Free TV at tele-club Zoom. And Yes, the football Fans are nervous still about this Change, even after six months.

No wonder, could not lead to the Swiss audience but some tidbits on the Tuesday evenings to mind. Including four of the six group matches of the Swiss champion YB. The Bernese took part for the first time in the Champions League. But also blockbusters such as the 3:2 Liverpool against PSG or the Failure of Real Madrid against Ajax Amsterdam were held on a Tuesday (see Box).

"have The people of understanding"

The Swiss television was a second-Champions-League-day-to-expensive. "The cost of the rights package has been increased from Uefa compared to the previous four times," said Massimo Lorenzi, sports editor-in-chief of the Western Swiss channel RTS, last October. At SRF, you know, that frustrated viewers continue to exist.

we were able to "explain to our audience that we are a Champions League would not have shown very much like to continue on Tuesday with a live game, which is, for contractual reasons, however, possible. The people understand that the SRG has a limited Budget," says Roland Mägerle, head of SRF Sport and Business Unit Sport SRG.

Wednesday, losing attention, Online to

Mägerle takes declared also, that the SRF with only a Champions League-live game per week, fewer viewers(indoor) can be achieved in a logical way, with two live games. "There is a presumption that the Wednesday games, and thus, the product Champions League a total of attention to lose." After the first K. o. of the season 2018/19 your experience to be round in terms of audience attention, but little meaningful to a General trend.

For the User to take Numbers online. "The use of the On-demand offer to the Re-Play Live on the online channels of SRF Sport is mainly in the Morning of the following day (commuters)." The use of The On-demand numbers are substantial, Mägerle: "offer to the group game Liverpool – Paris St Germain, for example, achieved over 93'000 stream starts."

If a Re-Live-game receives a lot of attention, depends on how much meaning the game will be the measure and if something Surprising or Unexpected has occurred or not. The game Liverpool – PSG (crazy at the end with a goal in injury time) was for the SRF as an example. "In the final phase of the repetition of the match on Wednesday evening, 19. September 2018, were on SRF two up to 183'000 spectators(indoor) from the German part of Switzerland. This value corresponds to a market share of 18.4 per cent (target group 3+, German-speaking Switzerland, Overnight)." Mägerle recorded: "Under the circumstances, we are satisfied with our product as well as use on television and on the SRF online platforms."

At tele-club, the audience figures are increasing, but ...

And what is the Pay in the pay-TV broadcaster Teleclub? The private broadcasters with shares, a comparison with the previous year, as the king class were still to be seen via Sky, is positive. "A first comparison shows a significant increase in the range of about 40 percent in the current season on the tele club. Of course, the much broader and more intensive reporting, we can now offer as a direct right-holder with the involvement of our Swiss experts and, thus, with a Swiss focus plays a crucial role", it means on the part of tele-clubs.

To reach the Free-TV channel Teleclub Zoom Top values of more than 44'000 viewers on average during a game. In the Pay-TV saw in the group stage, an average of 32'000 spectators (source: Nielsen Sports), it means more. (hua)

Created: 12.03.2019, 11:41 PM