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Can only interpret it as a cynical smokescreen
"Can only interpret it as a cynical smokescreen"

"Brenning: Painted out as the hero but what is hiding behind the numbers?"

"the' Unibet and Henrik Lundqvist launches new fund – supports the Swedish sports movement”."

"So beautiful, announced the news to hockeystjärnan Lundqvist now is to pick money out of the pockets of far more people than just those with snöpudrade shoulderpads."

"But when we review the numbers, I can only interpret it all as a cynical smokescreen to protect those involved from criticism."

"There is a lot to say about the game. There are lots of people who are trapped in abuse and crushes both their own and others ' lives. There are also plenty of bookmakers who take too little responsibility and cynically exploiting these sick people. But somewhere, games are also something that always occurred and always will occur."

"the Authority is to curb up the industry and let us hope that it will get the effect. So that we can minimize the risks and maximize the help to those who still suffer. In short, so that everyone takes responsibility. "

"Including Henrik Lundqvist."

"A responsibility to not cheat and exploit"

"I can't sit here and ban Lundqvist from advertising for a gaming company. I can think what I like about it but I also have to respect that he does what he wants with the brand that he fought so hard to build up. However, what I think we can all insist on is that he takes responsibility for those who make the same brand worth so much money. Namely, the hundreds of thousands of children, young people and adults hockeyfans who look up to him."

"A fundamental part of that responsibility is to be honest. Not to deceive or exploit them."

"In the days-interviewed 36-year-old of Göteborgs-Posten on its new partnership with Unibet, a text which is also quoted here in the Sportbladet. Hockeymålvakten was then, as something of a hero to the requirements he placed on the gaming company to allow for the advertising campaign."

"– If there would be talk of a collaboration, so I said: I want to do. Sport has meant a lot to me. I said what I thought and what I wanted to do. I put a half a million – and want you to match it. And so chose Unibet to match my contribution."

"They formed the fund 30u002F30 where Unibet and Lundqvist annually in the three years to distribute 30 000 sek to 30 sports clubs for that – which the Team says in a press release – ”able to give something back to the sport”. It if something need to be to take responsibility, or how? But let us examine the numbers a little bit."

"Henrik Lundqvist's annual salary from New York Rangers is 67,5 million. Kindred Group, which owns Unibet, made in 2018, after-tax earnings of over 1.5 billion."

"Now give the thus sek 900 000 together. 450 000 sek each. 0.67% of Lundqvist's annual salary. 0.03% of the Kindreds annual profit."

"to donate sek 108"

"It is in the Lundqvist case that if a person with a monthly salary of sek 30 000 (thus the 360 000 a year) would give 2,400 kronor. In the Unibet case, as if the same person would contribute with sek 108."

"Henrik Lundqvist doing other things for charity that are worth to applaud. He has, for example, a private välgörenhetsrörelse which, according to the GP given millions of dollars to the Ronald McDonald house in Gothenburg."

"But precisely this effort of ”being able to give something back to the Swedish sport”, I can only interpret as one thing. A cynical smokescreen to protect the brand Henrik Lundqvist from the criticism that he is working with it right now so controversial in the gaming industry."

"he's doing it is one thing, but to stand up and explain why. Tell us why you feel it is right for you to become the pitchman for Unibet. Point out that almost all of the clubs have already chosen that path. Remind everyone that the entire sport is actually built with (Svenska Spel) spelbolagspengar. Be honest."

"more than Makes a bet for american sports but if we are expected to stand here and applaud the think in any case I shall be more significant than this 30u002F30 fund."

"these 450,000 Lundqvist gifts is not only less than we can assume that Lundqvist gets the Start for the cooperation. It is also almost 600 000 sek less than the total Lundqvist played together only during the uppvisningsmatchen the All Star Game a couple of weeks ago."

"I think I'm going to buy a car for the money," said 36-year-old then."

"It was in all cases honestly."

"Came into force on 1 January 2019."

"the Law means that all companies that want to act on the Swedish gaming market needs to apply for a license."

"the Gaming companies getting obligations with regard to, among other things, measures against problem gambling, responsible advertising and the payment of tax at 18 per cent."

"Read more on Folkhälsomyndighetens website!"

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