A lot of empty seats in the Olympic stadium As Hertha BSC to win new viewers News

There is a theme, the Berlin Bundesliga club suppressed for a long time, and the desire was to have a smaller football stadium: Hertha BSC and the audience. Often enough, tens of thousands of seats remain empty, if the club encounters Augsburg, Freiburg or Schalke don't care if Hertha plays straight up or against the relegation fight. This has also been so far this season. On an icy January evening, a good 40,000 people lost their way against favorite enemy Schalke, according to official figures just to drafty Olympic stadium. Unofficially, it was still less, because of all the life, honor and free cards are always counted, even if the seats are not taken. A week later, the 40,000 spectators in the Berlin mist boiler came against Wolfsburg then also officially not even. Almost half of all gray seat shells remained vacant. Next Saturday the best of TV time at 18.30, it will be against Bremen probably none 50,000. "The Olympic stadium is too big for Hertha," said Manager Michael Preetz recently to the daily mirror.

Therefore, the club and the Manager want to start as soon as possible so that a new stadium with a capacity for 55,000 spectators. The Plan: to increase demand by increasing the supply becomes smaller. However, prior to 2025, there is nothing to do with the Arena. Therefore, Hertha tried now on a System that could make the League school. Since the start of the 2016-17 season, the club works together in the League-operation with the Berlin-based Start-Up company, Smart Pricer, which specializes in the so-called Dynamic Pricing. "The prices are not set for each game. They vary, however, on the Basis of the demand,“ says Kevin Sterthues, who directs the project for Hertha BSC in the field of Smart Pricer.

It is the same as for low-cost airlines. Someone who ordered today a card that pays, sometimes a different price than another, the Bay in the morning. Here, you will receive an early bird discount, you can get hold of maybe a Last Minute Ticket. Hertha, according to the company the first team, uses this System consistently. But in discussions with clubs from the League. All hope to be able to by more people for the Live experience inspire. This is also necessary, as a glance at the statistics in the current season shows. Almost all of the clubs no longer attract as many spectators as usual. The largest decline in the FSV Mainz 05 has to cope with well-nine percent of the recent home game against Leverkusen just wanted to see 21.900 spectators, the stadium usage was weak as 66 percent.

2017/18 no game sold out

Yet in the last season, Hertha had the worst stadium utilisation of all Bundesliga and completed for the first time since the 1990/91 season without a single sold-out home game. Not even in the Games against FC Bayern and Borussia Dortmund in the Olympia stadium was completely full. In the current season, also with an open championship battle, League sold out far more times, a third of all games. Less it were not in the past ten years. An alarm value for the League.

In the previous season, 36.6% of games were still sold out. In the 2010/11 season there were, for example, 53.6 percent. Just in the past two years, the League, the stadium has lost audience to television, which is documented in the ratings and subscription sales of the paid channels. Also in Hertha, the concern is that more and more people are comfortable experience prefer on the Couch at home or the sports bar of the stadium. Coach Pal Dardai can even understand. "You buy the Tickets, beer, a soft Pretzel and maybe a sausage all the time and is a lot of money," he says.

Many factors

fix Here is the new price system. To Play with a lower demand for more attractive prices to be offered, so that Berlin, Brandenburg and tourists for a glimpse of the Olympic stadium as a real Alternative for. In addition to the attractiveness of the opponent is also "weather, the Season, the time of day, the day of the game and the current table situation to be" a decisive factor for the price of the card, it says of the company Smart Pricer. Historical data, such as the viewers add to the numbers of a lot in the past. "The Tickets for a game on a Saturday evening at 18.30, which are mostly 'Prime' matches could be a bit more expensive than the Tickets for a game on a Friday night at 20.30," says Sterthues.

So it is in the comparison of prices of each game day to paint sometimes, mini, differences and sometimes huge price. At the home game against Bremen, the cards are in the cost under the rank of tribune (Block N7), 56 Euro, in the upper tier (Block 29.1) 33 Euro. The Tickets are a few euros more expensive than the last home game against Wolfsburg. It looks totally different in the home game against Dortmund in mid-March. There's a map of costs in the Block N7 89 Euro, in the Block 29.1 59 Euro will be due.

Hertha has tried in the past years, always, against the great Blank in the home stadium to play. Since this season, the main sponsor is offering in its stores, for example, ticket vouchers for ten euros. This can be a ticket exchanged. The offer is valid for the stadium blocks L, M, O, P, 26, and 28. It was not for the game against Bayern last September, except for the encounter against Dortmund in March.

the heart of the young talent to win

in addition, Berlin's got a lot of attention for the League unique action for children: Who is not yet 14 years old, gets to play accompanied by an adult free entry to the home, except here, too, the two games with Bayern and Dortmund. So you can maybe win the heart of the offspring, is then willing to pay for Tickets and beer and stadium sausage. Hertha is in any case satisfied with the response to the action.

Nevertheless, the feeling of many Fans is not misleading, that it is apart of the actions is more expensive to become a Hertha Berlin to watch the game. A study of Smart Pricer, the Tickets have risen, on average, between two and ten percent, since the company has adopted the pricing for most of the blocks in the Olympic stadium. But precisely because there is no fixed price list for the Bundesliga games more, of the stadium-goers away. Hertha informed potential customers on the club's Website that there is a regulation according to the demand. "You over-not open to it," says Kevin Sterthues.

Thomas Herrich, who is a member in Herthas business management in the areas of Marketing and Ticketing in charge, is quoted in the study as follows: "It is a pleasant side-effect, we no longer need to communicate increases in the price of day tickets."

For supporters and those interested in a more transparent pricing would certainly be more enjoyable. Hertha, however, has paid off the new System. In comparison to last season, nearly 4000 spectators came in this season, again per game to the Olympic stadium. In fact, the games against Freiburg and against Hoffenheim attracted in comparison to last season, 15.091, or 11.910 audience. The new pricing system is an important component for Hertha, is to hear from the club. The most important but the planned new, pure football stadium. Next to the Olympic stadium.

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