Old sign unearthed in Pompeii: half-naked nymph lured ancient Romans for a quick bite

Science is An old billboard, the most recent discovery in Pompeii, makes a few things clear: our eating habits as advertising techniques through the centuries virtually unchanged. On the billboard is a half-naked nymph - similar to half-naked actresses, models or singers - who are potential customers had to lure. And the sign hung over an Old Roman fastfoodzaak.

Pompeii, the ancient Roman city which in 79 was buried under ash by the eruption of the Vesuvius, is one of the most rewarding subjects of archaeologists. Currently, a team working on a large-scale excavation in the worst-researched area of the ancient city. And also that part still has some surprises in store. the

fast food of the Roman Empire
, As were the archaeologists found a new snack bar, or thermopolium. A thermopolium was in the old Roman Empire, the name for a case where citizens ready-made meals could be ordered. That were not too expensive affecting mainly the poorer population, without kitchen, made use of the numerous establishments. Pompeii had no less than eighty of such eateries or thermopolia.

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The thermopolium was a synonym for a quick and delicious bite: the deep fryer, kebabzaken or pizzerias of today. And to the customers to lure used the old fast food outlets advertising billboards, just like that happening today.

Advertising

On that billboards were not photos of food that passers-by warm had to make – the contemporary way to entice customers – but pictures of attractive ladies. That were actually on the billboards painted.

So was there above the recently discovered thermopolium also a wonderful painting uncovered. Then a half-naked nymph shown. Nymphs were demigods that are usually very attractive displayed. That can be compared with contemporary advertising techniques: perfume, cosmetics and clothing are also sold by good-looking actresses, cars by tough men.