as soon as we look to the winter sky, our breathing slows down, the body relaxes and while we sit there, refuel the body and spirit. Because Blue is a calming color that exudes harmony, satisfaction and peace, such as color know psychologists in unison. And the Yellow of the sun, the rivals, the Blue flooded with light, Vita the senses. Some say Yellow, even restorative powers for liver, pancreas and the intestines. What we are in the middle of the mine field of the psychology of color: Because sometimes mixes in Know-how with a bold and strange promises.
violet is about to cool with heat illnesses and sunburn. Orange is supposed to stimulate the digestive and reproductive organs, turquoise, in turn, infections to fend off. Especially therapies with colored stones and colored light from the pilot the limits of the science sensitive. The basic values of the color psychology, however, are undisputed, are now taught even at universities. They come in completely different areas, in medicine as well as in architecture or Marketing.
Because studies have long shown how much we care about colours influence, even physically. We have to remember that when we paint at home a wall color. Bright colors make small, narrow spaces, while larger and dark colors rooms with high ceilings seem lower: The selected sound is influenced but also the body and the mind. Amateur painters should do so only in the case of experts or on the Internet, well informed, before you pick up the brush.
We can see two-million-shades
people can distinguish about two million shades of color: about 200 colors in up to 500 variations and with about 20 white gradations. This ability has given us in the Evolution of important advantages. Because of the ability to recognize colors, recognize human Edible and enemies better than competitors. The experience of nature, until today. Tender Green we associate with growth and thus with the food, the warm color of fire, Red, and Blue is cooling.
"The choice of color can determine the success or failure of an operation."Daniela Späth, color designer.
color psychologist, esoteric, interior designers and marketing professionals in mind to take a sample, and colors as nature as a means of communication, and we sometimes take note of. As various surveys show, 90 percent of all impulse purchases solely on the color of the packaging. Moreover, it is not a coincidence that organic products are available in green packaging – Green stands for Freshness, nature, environment, and health – or that Light products are brightly packaged in blue, we associate it with lightness and transparency.
Also, Daniela Späth, 54, teaches findings from color psychology successfully for over 20 years. She has studied in Salzburg, color design, Dipl. Color designer, developed for the industry, color collections, and advises architects and builders, in which tones your buildings. "The choice of colour affects not only the Psyche and the body, you can also decide on the success or failure of an operation," she says. Here, Daniela Späth, for example, of Restaurants: "Is deleted thinks this red will catch the guests in their chairs to rumzurutschen and want to leave it again quickly. Because vibrant Red stimulates. Muted tones, however, calm down and keep people longer on the table."
The expert of train has developed the so-called Cool Down Pink, this has brought worldwide headlines. Because your radiant Pink calms undetectable aggressive people, lowers their blood pressure, slows the pulse. Therefore, the drunk tank were removed cells of the police in Cool Down Pink, also it comes in several Swiss prisons: Initially with amazing success, the long-term effect remained. What is Pink, but on the human brain. Because this is exposed to over a longer period of time and without interruption of the same color, adjust the perception and filters the effect on the Psyche the way: Who is wearing something pink glasses, will notice sooner or later. Thus, the psychosomatic effect is fading.
support is Good for the soul: The sophisticated colour concept, in the Canton of Spital Schwyz patients with the healing process. Photo: Seraina Wirz/Vexer-Verlag
Still, the Details lie in the dark, how colors affect us. The exact anatomical factors are unclear. Is proved: The from the eye outgoing optic nerve is connected not only with the visual center, part of it goes directly to the Hypothalamus, to the pituitary gland. Color pulse is used for the hormonal balance and visual messages convert simplified formulated in feelings. This mechanism is beyond our will. "The more important it is to know the effect of the colors," says Daniela Späth, "so we can evaluate better what you are doing with us." An example: yellow-orange spaces affect people warmer. The room temperature was perceived by subjects to a study, an average of six degrees Celsius warmer than in a dark-colored, and even fifteen degrees appeared to them as a pleasant.
Culturally coloured meanings
Other surveys show that Red increases our heart rate and breathing rate, and men, even the head is rotated. This perception of women in red clothing more attractive and more desirable, because they combine with the color of eroticism and femininity. Researchers suspect the reason for this in nature: the skin of The women blushes at the excitation in the upper chest area, neck, and face are visible and signaled their receptivity. This is during your fertile days especially visible. This archetype to have that effect, so the study guide.
and Some experts say even, Know'm stupid – because it'll give the brain no incentives.
sent As advance, has shaped the nature of the Ursymbolik the colors deep. For the perception and classification of cultural values are important, because each culture ascribes colours, sometimes other values." Gray is in Europe, for example, as a drab, native American cultures they see as a lucky colour – probably because a grey overcast sky in the Wasteland the rain promises. And also personal feelings and experiences are drivers of color psychology. Someone drowned as a child, almost, is this pick later, the Blue hardly his favorite color.
used Correctly, colors can have the effect of Amazing. The Spital Schwyz, about had in the past sixteen years, the Lucerne-based artist Benno K. Zehnder, a sophisticated, refined colour concept develop, the Switzerland is unique. The artist was a hip operation for a long time in a hospital bed, and had met so the dreariness of the white walls, the any joy, inhibits, aware of Stress, and thus the healing process can slow down. Some experts say, White-'m stupid – because it'll give the brain no incentives. Not wanted to risk Benno K. Zehnder. So, he underlined the course of the stay and the treatment rooms of the hospital Schwyz, in accordance with detailed plans, colored: Yes, even the light shafts had a stroke, the incident light fills the space with delicate tones.
The Central Swiss turned in the "service of beauty as a healing activity," as he emphasized in the just published, the 192-page book "architecture of color, light" (Vexer, 58 francs). In it, he writes that he receive from patients is always positive reactions to be colored Puzzle, how well is the concept of "body and mind do".
the twelve locations of the Güxi-crèches, which serve about a thousand children, follow since its founding fourteen years ago, to a strict colour concept. The two founding fathers, Michael Hadad and Yannick Gubler, reliance on tried and tested knowledge of the theory of colour: Orange, pink, red, or yellow walls in those rooms in which the children play and frolic. Blue tones where the Little and gather to focus on – and dark blue, respectively, dark purple, all the rest zones. "We Refine the concept of constantly pushing forward with this," says Michael Hadad. On the areas of color on the walls, he had selected the artists playful imagery, paint, even the colors are matched to the function of each space. "The response has been extremely positive," says Michael Haddad, "Large and Small equally."
Pink jam-Packed box: In the game room of a Güxi-nursery-the color scheme of aggression inhibiting effect on the children. Photo: Seraina Wirz / Vexer Verlag
the Modern hocus-pocus? Of due! The psychology of colour had been centuries ago, well-known advocate. Already the great cultures of antiquity believed in the healing power of the yellow sunlight, celebrated also a cult for this reason your sun. The Egyptians should have built rooms where they treated the Sick with coloured light.
Hippocrates, the most famous physician of antiquity, and other scholars were also convinced of the magic of colors. Even Johann Wolfgang von Goethe was a Fan of this subject and researched this extensively. He himself described his theory of color as a far greater achievement than his literary works. Goethe recommended that everyone looks at on a daily basis by a colored glass, and the moods, which arise, in the interest of our state of mind. At the time, many doubters in red saw – now you have experienced your blue wonder.
architecture color light
The art of Benno K. Zehnder in Spital Schwyz
Vexer Verlag, CHF 58.-
(the Swiss family)
Created: 07.01.2019, 14:34 PM