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The federal government spent more than 67 million euros on advertising

The Federal Government's expenditure on advertising and communication agencies has risen sharply in recent years and reached around 67.

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The federal government spent more than 67 million euros on advertising

The Federal Government's expenditure on advertising and communication agencies has risen sharply in recent years and reached around 67.2 million euros in 2021. This emerges from a response from the federal government to a request from left-wing faction leader Dietmar Bartsch.

Expenditure for external agencies for "communication with citizens" was 21.9 million euros in 2015 and 23.4 million in 2016. In the federal election year 2017 it was already around 42.4 million euros. The following year the sum fell to 33.8 million, but then grew to 44.9 million in 2019 and 66.5 million in 2020. In 2021 - another election and corona year - the value then climbed to 67.186 million euros.

For the current year, the government gave the sum as of October 11 at 32.66 million euros. The Federal Ministry of Research spent the most: 7.6 million euros. The Ministry of Labor came to 4.9 million euros, the Ministry of Health to just under 4.6 million euros. So far this year, the ministries of defence, development and construction have reported zero costs for external agencies.

Left faction leader Bartsch criticized the expenditure at the expense of taxpayers and warned the traffic light coalition to exercise restraint. "Good work should speak for the ministries, not polished to a high gloss from PR agencies," said Bartsch of the German Press Agency. "Politics should not be a product that has to be advertised like a new candy bar." He expects the government to "significantly reduce the costs of traffic light advertising".

According to the government, the sums mentioned include gross expenditure on “agencies with a communication focus”. Payments to event agencies, Internet service providers or for recruitment are not taken into account.

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