"We will sue them if they do not stop the illegal sale and illegal marketing," says Malin Sandquist, a lawyer and director of Wine business management.
Since 2007, supplying the tour wine and beer to the consumers ' door and also has a collaboration with matleverantören Mathem. In 2017, the company had a turnover of sek 13.4 million and made a loss of 2.5 million. The company is based in Sweden but has its stock in Denmark and circumvents in this way the legislation on online sales of alcohol.
business is illegal.
" We are convinced that it is the sale in Sweden which we also engage. In addition, it is quite clear that the use of illegal marketing methods with extra presents as and värvningspremier, " says Sandquist.
She also points out in a judgment of the EUROPEAN court of justice 2017 that gave Finland the right to stop products with alcohol from other countries.
There was a corresponding Finnish cases to apply because the Swedish and Finnish legislation in this respect is the same.
a monopoly on alcohol sales, outside krogbranschen. By managing inventory management of the alcohol from another EU country, e-tailers so far been able to sell the wines to households in Sweden. The ministry of social affairs drew up in the autumn of 2016 a memorandum of legislative proposals on further restrictions that might affect the private alkoholförsäljarna online negative. The memorandum is now a matter for the politicians.
According to Sandquist, it is important for public health that the monopoly is perpetuated.
"If we, in Sweden, will succeed in holding down alcohol consumption and harm, we must hold on to this model that we have chosen," she says.
TT are looking for Winefinders ceo Alex Tengvall for a comment.