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The next generation of game consoles may be the last of its kind – many in the it industry giant is preparing for the battle of the cloud gaming market

Almost forty years, video gambling has been simplifying the distribution of computer and console gaming. These two formats have been struggling evenly matched i

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The next generation of game consoles may be the last of its kind – many in the it industry giant is preparing for the battle of the cloud gaming market

Almost forty years, video gambling has been simplifying the distribution of computer and console gaming. These two formats have been struggling evenly matched in the players favor. PC players swear by the braces is supreme, while the console players praise their devices for ease and ease.

in Recent years, computer - and console gaming is on the rise alongside mobile gaming, which is a short period of time captured over a third of the game market.

in the Future demarcation of PC, console and mobile players between may, however, obscure, as a cloud playing the transfer game of running large data centers. When a player stream their games to sony's Playstation server, is he still a console player, even though he doesn't necessarily have a physical console on the tv below? Is the mobile cloud services from their games and gives commentary on a person always mobile player, even if the game's running on the big screen and in his hand was a cell phone instead of a game controller?

the format of the semantics in addition to the big issue that has emerged throughout the gaming industry in the future. Is cloud gaming as the biggest upheaval in the gaming market as a streaming service, you were in the movie or music industries? Do the traditional game houses and device manufacturers are holding their own, or surprise are the new challengers?

And deciding to no longer design the physical console you buy, if in the future all happens in the cloud?

Sony virtual console are running already now the games in the cloud

the Cloud gaming is not a new phenomenon. The first time the technology was presented to the public already in the year 2000. The first cloud gaming services appeared on the market in the early 2010s, and the last five years, all the industry's major operators have either launched their own service or have announced the launch of a kind.

the cloud playing in a game run moves to the living room corner of the internet to large data centers. These data centers virtual playstation or xboksi you handle the heavy data processing and streaming the result to the player. The player needs only internet connection and the game controller.

the console market dominant Sony was among the first to introduce the possibility of cloud gaming to their customers. In 2012, the company purchased cloud gaming company Gaikai and edit it on the Playstation Now service, which it introduced to its players in 2014. Last march, service was also published in the nordic countries.

the Nordic PlayStation-responsible for business operations in Suman Rath said the cloud service left a good start. When Playstation Now landing in the nordic countries in march, it had 700 000 subscribers worldwide. Rathin according to the number of subscribers has grown by an average of 40% every year.

It's been a long process, during which we have sorted out how the service technically works, what players like to play and how the product should be priced, Rath says.

Rathin according to the cloud service players interested in GTA V and God of War such as the success of the game, which the service provides a limited period of time. In addition to these providers there are hundreds of smaller hits and unfamiliar indie games. Games, who may have to go over at the time of publication. The very latest games on the Playstation service is not found. Also popular NHL and FIFA-game sequences is left to the cloud service outside.

Sony fell in October to the cloud service of their price to the same level of the other streaming services, namely, ten euros a month.Tanja Heino / YleYksinoikeuksien the growing importance of streaming in the market

TV streaming services content has become a competitive advantage. Each service has its own movies and series, which they seek to attract new customers and keep old ones happy.

the exclusive legal content are not new in the gaming industry, but the clouds playing with their importance might increase. Both the console leaving Sony and Microsoft own the already own the game studios.

the Physical devices in the era of the players have been kind of forced brand loyalty. If you have acquired a Xbox, you have played Microsoft games. Streaming services, in the era of the threshold jump of the platform of the second is lower. Playstation Rath is not worried about this.

– PS Now is specifically designed as a complementary service, which are imported every few months for the bigger games. It is particularly suited to those situations where there is a small backwater of the big games between releases, Rath describes.

the Small pools can, however, grow big, if the competition success of the titles will tighten. The cloud games market is in a short time turned up a number of actors, which means harder competition for the exclusive rights.

a Particularly interesting player in the cloud game on the market is the game giant EA, which in the catalog you will find several successful game series, including the NHL, FIFA, Battlefield and Need for Speed. What if EA decides to make the NHL game series attraction to your cloud service of?

at least I still haven't seen this kind of movement, Rath said.

"the console market will come into force continue to do well"

the EA in addition to the wings of the cloud gaming market was going to try the search engine giant Google, which launched Stadia-cloud service next week. Graphics processor manufacturer Nvidia has been on the market for a few years GeForce Now with her, and Amazon is rumored to preparing the industry's claim.

Google released the Stadia for their service in November. Cloud gaming is only needed the driver and the tv, affix the dongle. Google

Succes cloud gaming market is so much that Sony teamed up with rivals with Microsoft to develop technologies cloud playing in the background.

Cooperation raises the question of whether the console manufacturers are concerned that cloud gaming makes their hardware the same as what Netflix did to the dvd player?

we believe that the console market will come into force continue to do well. Cloud services provide the flexibility and console gamers live in alongside, Rath convincing.

Sony and Microsoft are both releasing next year a new next-generation game consoles. Pelialla guess at now, are the ninth generation of gaming machines to be the last physical console into. This development believes at least a video game developer ubisoft's ceo Yves Guillemot , which last year declared the coming consoles the last of his kind (a switch to another service).

cloud playing with the console of the development stabilizes

Some term, the physical gaming devices are going to disappear, thinks gamification professor Juho Hamari from the university of Tampere.

so far, the network technology development, however, the physical gaming devices relevant. For example, a racing player you still need your own equipment to his home, because of the delay the push of a button from the server centre and back may be too long.

First, the delay can be overcome to a large city in the vicinity of the structure by the game server centres. In the future, each floor of the house in the basement can be spinning the virtual console fast-paced games for. Part of the delay problem disappears 5G-technology.

the device manufacturer, you have to now think about how many generations they make, Hamari said.

Even if the physical devices be prepared for the future, cloud gaming will affect the console industry to the current generation of thinking, which game device will experience a big update approximately every five years. Hamari believes that the cloud play of the game device, the technology began to evolve more smoothly, as the PC-side.

the Old console owner does not necessarily have to immediately rush to the store to buy the latest device, when the additional power you will find cloud service. This does not mean, however, that accessory sales dried up completely.

– Consumers may start to bet on the game controllers and the display devices, i.e. those devices, which are still required to play, Hamari to predict.

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