Beyond Meats products, which among other things sold at the grocery chain Whole Foods and had certain TGIF, gave during the first nine months of 2018, the revenue of 56,4 million dollars. This meant that sales more than doubled compared with the corresponding period the year before, but was not enough to win. For the first nine months was a record a loss of 22.4 million u.s. dollars.
and investment will increase significantly in the foreseeable future, but hope at the same time that the product category ”alternative meat” in the long term will grow to a multi-billion dollar business and take significant market share from the meat industry, which has a turnover of approximately 1,400 billion dollars globally.
the main ingredient in the Beyond Meats products is pea protein, which company to buy from Canada and France. The company's strategy is not to target marketing specifically to vegans and vegetarians, but to place the products in the supermarket kötthyllor and thus get customers to try them.
Beyond Meat plans to take in up to 184 million dollars in connection with the listing, which according to CNN Money expected to take place in the beginning of may.